Polaris
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Polaris Slingshot reveals limited edition, new color schemes for 2026 model year
The 2026 lineup includes a limited-edition Grand Touring model that combines style and comfort, as well as a diverse range…
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Polaris, Call of Duty collab lets players ride RZR, Sportsman in-game
By having its vehicles playable within the game, Polaris is trying to tap into the 60% of U.S. gamers who…
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Polaris targets another Dakar win with 2026 RZR Factory Race Team announcement
For dealers, the announcement reinforces Polaris’ global racing ambitions — and the halo effect that competitive success brings back to…
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Polaris gives over $135K to OHV, snow organizations through Trails Grants
When combined with this year's spring Trails Grants, Polaris has now donated more than $255,000 in 2025 and nearly $4…
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Maine dealership transitions to new ownership as longtime GM takes the helm
See how this Sanford, Maine dealership continues its growth and customer-focused legacy under the familiar leadership of Kevin Normand.
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Polaris Q3 sales rise 7% to $1.8 billion
Coming on the heels of the majority sale of its Indian Motorcycle brand, Polaris posted a successful third quarter, driven…
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Polaris continues its 2026 off-road offerings with new RZR, Ranger models
Polaris expands its off-road lineup for the 2026 model year with several RZR upgrades and two all-new Ranger XD 1500…
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Polaris to sell majority stake in Indian Motorcycle to private equity
The move marks a major shift for Polaris, which relaunched the historic brand in 2011 and helped it reclaim a…
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Polaris’ Camp RZR returns to kick off dune-riding season
Held at Glamis Imperial Sand Dunes, this annual event ignites passion and adventure in every attendee through off-road demo rides,…
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Polaris’ military UTV named finalist in ‘Coolest Thing Made in Minnesota’ contest
Polaris has advanced to the final round of the Coolest Thing Made in Minnesota contest with its MRZR military-grade side-by-side,…
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Polaris RZR proves desert dominance with Baja podium sweep
Led by Brock Heger, it was the Polaris RZR Factory Race team's second SCORE sweep in a row and its…
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Polaris celebrates 40 years of ATV innovations
In honor of 40 years of ATV production, Polaris released the Special Edition Sportsman 570, a tribute to its popular…
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Polaris reports Q2 2025 financial results amid industry headwinds
Polaris Inc. reported second-quarter 2025 revenue of $1.85 billion, down 6% year-over-year, citing planned shipment reductions, softer industry demand, and…
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Polaris introduces new entry-level UTV for under $10K
With an MSRP of $9,999, the Ranger 500 was engineered to be easy to operate, with simplified controls and minimal…
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AMSOIL releases synthetic CVT fluid for Polaris STEELDRIVE systems
The fluid is compatible with Polaris STEELDRIVE systems and is positioned as an alternative to original equipment manufacturer (OEM) fluids.
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Polaris donates Rangers, 50K to support Texas flood relief
The Ranger Crew XP 1000 NorthStar Edition UTVs donated will be equipped with sideview mirrors, rescue skids and and full-size…
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Polaris awards over $100K to support outdoor recreation
In collaboration with the NFF, Polaris will help fund various forest conservation and restoration initiatives across the country.
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Colorado dealership announces huge Polaris clearance event
Sun Powersports, located in Thornton, Colorado, will hold a Polaris Factory Authorized Clearance event, featuring savings on 2024 Polaris ATVs…
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509 recalls over 200,000 helmets for head injury risk
More than 200,000 helmets sold under the 509 and 509 for Polaris brands are being recalled due to safety concerns…
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North Carolina dealership adds Polaris to its growing inventory
Capital Powersports, a Wake Forest, North Carolina-based dealership, adds Polaris off-road vehicles and products to its suite of powersports brands.
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