Polaris
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Polaris unveils 2027 snowmobile lineup
The new lineup features two new mountain machines, expanded 9R engine availability, a new youth 200, and six exclusive models…
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Polaris expands all-weather SxS lineup with two new Ranger models
Polaris improves on cold-weather comfort with a factory-installed heating system for the Ranger 1000 CAB, while the 2027 Ranger XP…
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Polaris debuts limited-edition RZR Pro R Ultra with race suspension tech
This limited-production model brings race-developed suspension technology to the showroom floor with the industry’s first factory-integrated electronically controlled hydraulic locking…
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Polaris reports share gains, rightsizes dealer inventory as tariffs weigh on 2025 results
Polaris Inc. closed a challenging 2025 with flat full-year sales, fourth-quarter retail gains and improved dealer inventory health, positioning the…
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Polaris to close Wisconsin powertrain manufacturing plant by end of 2026
Engine production for Indian Motorcycle models will be consolidated at Polaris’ Spirit Lake, Iowa, manufacturing operations, where more than 500…
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Polaris’ Free Snowmobile Rides program returns in February
Polaris reported that last year’s program reached capacity within weeks, prompting the company to bring the initiative back for 2026.
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Polaris Slingshot reveals limited edition, new color schemes for 2026 model year
The 2026 lineup includes a limited-edition Grand Touring model that combines style and comfort, as well as a diverse range…
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Polaris, Call of Duty collab lets players ride RZR, Sportsman in-game
By having its vehicles playable within the game, Polaris is trying to tap into the 60% of U.S. gamers who…
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Polaris targets another Dakar win with 2026 RZR Factory Race Team announcement
For dealers, the announcement reinforces Polaris’ global racing ambitions — and the halo effect that competitive success brings back to…
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Polaris gives over $135K to OHV, snow organizations through Trails Grants
When combined with this year's spring Trails Grants, Polaris has now donated more than $255,000 in 2025 and nearly $4…
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Maine dealership transitions to new ownership as longtime GM takes the helm
See how this Sanford, Maine dealership continues its growth and customer-focused legacy under the familiar leadership of Kevin Normand.
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Polaris Q3 sales rise 7% to $1.8 billion
Coming on the heels of the majority sale of its Indian Motorcycle brand, Polaris posted a successful third quarter, driven…
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Polaris continues its 2026 off-road offerings with new RZR, Ranger models
Polaris expands its off-road lineup for the 2026 model year with several RZR upgrades and two all-new Ranger XD 1500…
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Polaris to sell majority stake in Indian Motorcycle to private equity
The move marks a major shift for Polaris, which relaunched the historic brand in 2011 and helped it reclaim a…
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Polaris’ Camp RZR returns to kick off dune-riding season
Held at Glamis Imperial Sand Dunes, this annual event ignites passion and adventure in every attendee through off-road demo rides,…
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Polaris’ military UTV named finalist in ‘Coolest Thing Made in Minnesota’ contest
Polaris has advanced to the final round of the Coolest Thing Made in Minnesota contest with its MRZR military-grade side-by-side,…
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Polaris RZR proves desert dominance with Baja podium sweep
Led by Brock Heger, it was the Polaris RZR Factory Race team's second SCORE sweep in a row and its…
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Polaris celebrates 40 years of ATV innovations
In honor of 40 years of ATV production, Polaris released the Special Edition Sportsman 570, a tribute to its popular…
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Polaris reports Q2 2025 financial results amid industry headwinds
Polaris Inc. reported second-quarter 2025 revenue of $1.85 billion, down 6% year-over-year, citing planned shipment reductions, softer industry demand, and…
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Polaris introduces new entry-level UTV for under $10K
With an MSRP of $9,999, the Ranger 500 was engineered to be easy to operate, with simplified controls and minimal…
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