News
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PSB opens 2024 Nifty 50 nomination form
As always, aftermarket and factory parts and accessories are eligible, along with new products from service providers and technology companies.…
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Zero Motorcycles reduces prices of all 2023 and 2022 models
The new pricing applies to all remaining inventories, bringing electric motorcycles within reach for more riders.
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Volcon signs cooperative research and development agreement with the U.S. Army
Volcon believes this collaboration marks a significant step forward in the development of EV technology for both civilian and military…
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Metzeler to introduce sustainable sport touring tire in 2024
Now in its final stages of development and testing, Metzeler's new “super sport touring” tire will offer new levels of…
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Red Bull KTM Factory Racing officially inks Chase Sexton
Sexton has officially united with KTM to contest the AMA Supercross Championship, AMA Pro Motocross Championship, and high-profile SMX Finals…
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Rockford Fosgate introduces an all-in-one roof audio system for Polaris Ranger
Purpose-built for the outdoor environment, this all-in-one audio system redefines outdoor audio experiences, blending performance with seamless installation.
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Webinar registration opens: how to refine processes, enhance customer experience
The webinar, 5 Steps to Turn Process and Precision Into Your Competitive Advantage, will go live at 2 p.m. CST…
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Suzuki reveals 2024 V-STROM 800 models
The two models extend the Suzuki V-STROM line and host street and long-distance touring-focused features.
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Mattracks hires Michelle Gjerde as marketing manager
Gjerd has over 20 years of sales and marketing experience from working with global manufacturing industry leaders and technology innovators…
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Motorcycle Hall of Famer Sammy Tanner passes
He was a seven-time AMA Grand National Championship event winner and 1999 AMA Motorcycle Hall of Fame Inductee.
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Akrapovič and Triumph announce long-term collaboration
The two companies will work together on new exhaust systems and other special projects.
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Yamaha Marine wins 2023 national boating safety award
The National Boating Safety Awards were established in 2019 by the Sea Tow Foundation Boating Safety Advisory Council to recognize…
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Credit Apps joins PSB’s Accelerate Conference as gold-level sponsor
Credit Apps is a cloud-based platform built to streamline workflows and accelerate deal closures.
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Broward Motorsports expands into Miami
With a grand opening of the new Broward Motorsports of Miami store scheduled for October 14, Broward will mark the…
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Kawasaki unveils 2024 PWC models with new colorways
These 2024 models are set to hit the showroom floors at Kawasaki dealers across the nation starting this fall.
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PSB launches Accelerate Conference registration giveaway
We will give away two complimentary dealer registrations for the conference that will be held Nov. 5-7 in Dallas, Texas!
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Ducati reveals the DesertX Rally
The model will be available in U.S. and Canadian dealerships in March of 2024. The U.S. pricing will start at…
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Octane completes $380M asset-backed securitization
This transaction is Octane’s ninth since launching the program in December 2019 and third of 2023. The company has completed…
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Kawasaki reveals Ninja e-1 and Z e-1 electric motorcycles
Although the Ninja e-1 and Z e-1 share many of the same technical features, riders are provided with two distinctly…
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Developer of Apple and Tesla stores joins Verge Motorcycles
George Blankenship, who developed stores for Apple and Tesla, will lead Verge Motorcycles’ international brand centers.
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