News
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MAVTV to relaunch and expand
The company will diversify its programming, launch new platforms and dramatically expanding distribution.
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Windy City consolidates three Chicago-area Harley dealerships
Barbed Wire Harley-Davidson in DeKalb, City Limits Harley-Davidson in Palatine, and Chicago Harley-Davidson of Wrigleyville will be consolidated into nearby…
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Yamaha Marine’s Technical School Partnership program adds three new schools
Developed in 2015, Yamaha’s TSP program aims to develop a stronger marine technician workforce through a certified curriculum, Yamaha systems…
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Polaris wins “Best of What’s New” award for electric Ranger
Best of What’s New is Popular Science’s longest-running editorial franchise and one of its most popular features, as well as…
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KTM unveils 1390 SUPER DUKE R EVO
The model will be offered in select 30 YEARS OF DUKE colorways, reminiscent of the orange scheme found on the…
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LIVAQ reveals EQUAD electric ATV
The EQUAD has a battery range of up to 170 miles and a top speed of 67 miles per hour.
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Managers or MINOs?
Steve Jones shares that managers must have authority so they can be held accountable for the performance and profitability of…
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BRP reports flat retail sales in Q3 FY2024
North American quarterly retail sales were up for SSV, ATV and Snowmobile, offset by lower retail of PWC, 3WV and…
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National Powersport Auctions undergoes sales territory restructuring
NPA names new territory sales managers, inside sales representatives, and members of the Direct Buy team.
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Polaris unveils five-model 2024 Slingshot lineup
Polaris introduces bold graphics across the lineup, which will begin shipping to dealers in early 2024.
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Suzuki reveals updated KingQuads for 2024
The updated KingQuad 750 and 500 ATVs come with new color options, graphics, and new features enhancing their rideability and…
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Segway releases Ep. 3, ‘Behind the Brand’
Segway recently launched a new video series, Behind the Brand, that will take viewers on a journey beyond the glossy…
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Honda shares briefing on electric business
Honda revised its 2030 electric motorcycle annual sales target to 4 million units, up 500,000 units from what it announced…
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Pre-owned market update: Buying smart and going back to normal
We spoke to Ryan Keefe, vice president of marketing for National Powersport Auctions (NPA), about the latest trends in pre-owned…
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Yamaha Marine names 2022-2023 certified master technicians
Out of hundreds of applicants, approximately 30 technicians pass Yamaha’s certification exam on an annual basis.
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Octane enhances Prequal Flex digital soft pull tool
The Prequal Flex digital soft pull tool now includes personalized marketing kits that dealers can use to drive consumer applications.
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CFMOTO recalls 2022-’23 700CL-X for ABS software issue
The ABS control module software settings may delay braking when the hand brake lever is squeezed two or more times.
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Round No. 2 with F&I guru, Rob Greenwald
When you sell quality core protections that provide potential savings and bring customers back to you again and again, “you…
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EFG Companies launches marine protection products, enhances GAP program
Dealers can now offer marine consumers Marine Protection and WALKAWAY debt protection products, and a GAP Protection program.
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Tennessee Motorcycles & Music Revival set for May 16-19 at Loretta Lynn’s Ranch
The four-day festival welcomes motorcyclists, music fans, and camping enthusiasts. Tickets and camping go on sale December 1.
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