News
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Parts Unlimited, Drag Specialties welcome hires
Parts Unlimited and Drag Specialties have added a pair of hires to their sales roster. Parts Unlimited named Abe Mingo…
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BikeMaster introduces new performance chemicals for the metric, off-road and ATV/UTV Markets
No product needs great cleaners and lubricants more than a motorcycle, UTV or dirt bike that operates in an environment…
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Yamaha Marine unveils new outboards app
Yamaha Marine recently announced its new MyYamahaOutboards, a mobile app and web portal that revolutionizes the ownership experience and helps…
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Dealership group adds sixth location with acquisition
A Harley-Davidson dealership group with locations in New Hampshire and Florida has acquired another location, ramping up its footprint to…
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Triumph to enter Motocross, Enduro segments; G.O.A.T. on board
Triumph Motorcycles announced today that development is well underway on a comprehensive range of all-new competition Motocross and Enduro motorcycles.…
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Harley-Davidson Q2 retail results projected by analyst
BMO Capital Markets analyst Gerrick Johnson has provided Powersports Business with a research note prior to Harley-Davidson’s Q2 2021 earnings…
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Taiga Motors announces $50 million funding for new factory
Taiga Motors Corporation has announced the raise of a combined $50M in support of the Shawinigan Mass-Production Assembly Facility. The…
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All employees safe following fire at BRP’s Juarez 2 factory
BRP announced that on July 17, there was a fire in the storage yard of the Juarez 2, Mexico facility.…
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Preparations for Sturgis underway: report
The party might still be a couple weeks away, but both dealers and vendors are getting ready. With the 81st…
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Yamaha announces transfer of snowmobile responsibilities to North American division
Yamaha Motor Co. has announced that additional snowmobile product line responsibilities will be transferred to the Yamaha North American Snowmobile…
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Registrations rolling in for Accelerate dealer conference
The presentation and speaker lineup is shaping up, but if you have not submitted your application to do a presentation…
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Triumph teams up for LE watch, customized bike for 2022
Swiss watchmaker Breitling and British motorcycle manufacturer Triumph announce a long-term partnership and are gearing up for a limited-edition watch…
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Wind-up Evel Knievel Stunt Cycle Jump Rally aims for longest jump record at Klock Werks event
Team Klock Werks, The Corn Palace and the City of Mitchell are at it again, hosting the Palace City Pre-Sturgis…
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Zero Motorcycles announces FXE street bike, U.S. demo tour
Zero Motorcycles has announced several new model year 2022 motorcycles. Headlined by the all-new FXE, design and technology are at…
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‘Wake the Desert’ to be held July 16-18
Back from a year break due to the COVID-19 pandemic, the 16th annual Wake the Desert competition will be held…
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Harley-Davidson Museum groundbreaking ceremony set for July 15
Media and select members of the public, including Peggy Williams-Smith, president and CEO of VISIT Milwaukee, will join Bill Davidson,…
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Harley-Davidson announces new 2021 model
Harley-Davidson has announced an all-new sport custom motorcycle designed to deliver a thrilling riding experience and usher in a new…
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TV station turns to Bert’s to showcase off-road bike sales growth
Bert’s Mega Mall in the Los Angeles area was part of a two-minute report on ABC7 Monday that spotlighted the…
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Snowmobiling has $101.1 million annual economic impact for one region: report
In March Powersports Business reported partnerships created in the Tug Hill region of New York to review the economic impact…
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John Deere donates Special Application Vehicles
John Deere is proud to be celebrating community heroes by launching a new line of Special Application Vehicles (SAV) to…
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