News
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Premier Marine, Carlson Motorsports announce partnership
Carlson Moto has announced Premier Marine as the team’s newest sponsor for the upcoming 2021 Championship Off-Road season. According to…
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Harley-Davidson Pan America ‘selling instantly’ upon dealer arrivals: report
While the Harley-Davidson Pan America begins to arrive at Milwaukee-area dealerships (near Harley’s corporate headquarters), excitement continues to grow as…
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RumbleOn announces three-year sponsorship of Sturgis
RumbleOn has announced it will be an official sponsor of the infamous Sturgis Motorcycle Rally for another three years, and…
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Rockford Fosgate announces new powersports camera
Rockford Fosgate has added more performance to the recently released STG5 and STG6 SXS audio systems with the launch of the new MX-CAM –…
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PSB attends NPA groundbreaking ceremony
Cue the Willie Nelson because the Powersports Business crew is “on the road again” reporting all the latest notable industry…
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Polaris names Chris Wolf chief product excellence, quality and safety officer
Polaris has announced that Chris Wolf has been named to the role of chief product excellence, quality and safety officer.…
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Dealerships holds memorial ride for dead police officers: report
As Memorial Day weekend approaches to honor those who have served the nation’s armed forces, a ride that began at…
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NHTSA offers safety tips for Motorcycle Awareness month’s end
As many motorcyclists begin their season around their nation, most dealerships know that May was Motorcycle Awareness Month. According to…
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Boating Industry names top 2021 products
Now in its eighth year, Powersports Business sibling publication Boating Industry has announced its Top Products feature that details 50…
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Progressive IMS Outdoors Tour partners with Strider, All Kids Bike to promote youth ridership
Progressive IMS Outdoors has announced two new partnerships with Strider and the non-profit organization All Kids Bike to lead a…
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2021 Harley-Davidson Pan American 1250 Special Rider review: video
The word has been out on the 2021 Harley-Davidson Pan American 1250 Special for months now, and reviews are starting…
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Red Line Synthetic creates new powersports coolant
Red Line Synthetic Oil has announced the launch of its new powersports antifreeze/coolant, SuperCool BoilGuard Fortified with WaterWetter. According to…
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Husqvarna recalls 2020 motorcycle due to possible fuel line abrasion
KTM North America has issued a recall due to a fuel line fault on both fuel lines located on the…
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MotoCar FITE Klub 2.0 show date set for Travelers Rest Speedway
Digital streaming service FITE TV has announced the return of ‘MotoCar FITE Klub’ featuring Jeremy McGrath, Chad Reed, Brian Deegan,…
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Harley-Davidson Museum now offering demo rides: report
Just a week after announcing a Hometown Rally Labor Day celebration, the Harley-Davidson Museum has announced it is now offering…
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MasterCraft reports record earnings for Q3
MasterCraft Boat Holdings, Inc. announced financial results for its fiscal 2021 third quarter ended April 4, 2021. “Building upon the…
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Triumph lenders extend approval commitments to meet consumer demand
According to a recent announcement, as of May 1 applications received by FreedomRoad Financial and Sheffield Financial, Triumph’s preferred lending…
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Five dirt bikes stolen from dealership
Inventory is tight as-is for many dealerships around the nation without having to deal with theft on top of it;…
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Dealership donates more than $12k to softball league: report
With spring in full swing, one dealership held a fundraiser recently that was a hit with its local community. According…
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PSB back on the road after 14-month hiatus; groundbreaking on tap
After being placed on a travel hold for more than 14 months since the onset of the coronavirus pandemic, the…
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