Dealers
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Dealership staffs offer advice for COVID-19 marketing
The onset of COVID-19 has presented many curveballs throughout the industry to dealerships that throughout the year would otherwise offer…
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Off-road vehicle manufacturer adds industry veteran as VP of Operations
A rising manufacturer of ATVs and side-by-sides has added to its executive board by hiring a familiar face to many…
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KTM reveals 2021 450 SX-F Factory Edition
KTM North America, Inc. has announced details of the new KTM 450 SX-F FACTORY EDITION, offering enticing performance and aesthetic…
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Nine arrested on charges they stole ATVs, PWCs, more: report
Nine people from three states have been arrested on charges they stole ATVs, PWC, construction equipment and trailers valued at…
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U.K.: Club Polaris launches community for enthusiasts
Designed to bring together the community of recreational off-road riders, Club Polaris allows Polaris customers in the U.K. to stay…
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Dealership owners buy 1,300 acres with plans for ORV park
“We’re excited by the opportunity to create an off-road destination that is accessible by area trail networks and that increases…
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BRP appoints two new independent board members
The Board of Directors of BRP Inc. has announced the appointment of Katherine (Kathy) Kountze and Ernesto M. Hernández to…
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All-electric side-by-side pricing revealed; crowdsourcing platform launched
Beginning today, investors of all kinds will have the opportunity to join the growing electric powersports sector with the announcement…
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Sturgis Rally is revving up for 81st Anniversary in August
Sturgis Rally venue and organizers Sturgis Buffalo Chip ripped off the starting line with Kid Rock and a $30,000 prize…
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Boisjoli ‘very pleased’ with BRP’s fiscal Q3 results
BRP today reported its financial results for the three- and nine-month periods ended Oct. 31. All financial information is in…
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All-new 2021 Honda Rebel 1100 midsize cruiser introduces DCT
Honda announced on Tuesday an all-new midsize cruiser model — the Rebel 1100 — to be powered by a water-cooled,…
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Are PSB webinars on your holiday viewing lineup?
There’s no better way to take advantage of some time on the couch after that Thanksgiving dinner than by watching…
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Triumph launches certified pre-owned program
Triumph has launched a Certified Pre-Owned Motorcycle Program in the U.S. effective Nov. 23. The program is designed to provide…
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Polaris RZR Factory Racing captures 8th straight win at Baja 1000
The Polaris RZR Factory Racing Team captured its eighth consecutive championship at the 53rd SCORE Baja 1000 with Wes Miller…
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‘Don’t panic’: Indian dealer adapts to demo event cancellation
“We very easily could have gone into panic mode… But we went right into how we were going to solve…
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Analyst provides BRP quarterly earnings outlook
With BRP reporting fiscal Q3 2021 earnings on Wednesday, BMO Capital Markets analyst Gerrick Johnson has provided Powersports Business with…
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Black Friday: Dealer offering $20 gift card to all for same-day use
There are Black Friday deals to be had for customers heading into your dealerships this week. Powersports Business scoured dealership…
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Latest Video Chat features Crossroad Powersports owner Eric Osner
Eric Osner, owner of Crossroad Powersports in Upper Darby, Pennslyvania, joins Powersports Business editor Dave McMahon for the latest edition…
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Southern Honda Powersports donates motorcycles to cancer foundation
The holiday season annually provides a reminder for many to be grateful for their blessings, and to be generous toward…
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Dealership back to appointment-only selling to combat coronavirus
The most recent coronavirus surge has forced one dealership to shift its operational schedule. Effective Nov. 23-Dec. 21, Snow City…
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