A pair of industry staples when it comes to helping dealerships get hyper-focused on moving metal have joined forces. Trader Interactive, parent company of Cycle Trader, ATV Trader, PWC Trader, Snowmobile Trader and more, announced the acquisition of Statistical Surveys, Inc. (SSI). Both companies are longtime contributors to Powersports Business data projects, with Cycle Trader VP Paige Buoma a frequent presenter at dealer training events.
SSI, based in Grand Rapids, Michigan, is the leading provider of retail market share data in the powersports, RV, marine, trailer and manufactured housing industries. It provides customers with accurate data on current market trends, product mix, market share and more. Its trusted expertise, coupled with Trader Interactive's business intelligence suite of services, will provide unique insights and new products to dealers and OEMs in all relevant industries. PSB readers are familiar with SSI's Hot Spots contributions.
"The acquisition of SSI significantly expands our data capabilities, further enabling us to provide best in class insights to our customers," said Lori Stacy, CEO of Trader Interactive. "We believe that when our customers have the right data to run their business, it benefits both them and the industries they serve. With this transaction, we will add a trusted data provider to our portfolio of brands and we are excited about the fit of our two businesses — both culturally and strategically."
"Trader Interactive has made notable gains over the past few years, including a technology-driven services expansion that generates more leads and sales for our industries," said Scott Stropkai, CEO of Statistical Surveys. "We couldn't be more excited to partner with the Trader Interactive team as we look to expand the availability and use of data insights for our industries.”
For the foreseeable future, the two companies will continue to operate as independent businesses but will be actively working to drive additional value to all of their customers in the lifestyle vehicle verticals in the future through combined offerings.
The transaction closed on Dec. 18, 2020. Financial details were not disclosed.
— Dave McMahon, editor, dmcmahon at powersportsbusiness.com