Dealers
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Madelyn Hubbard named associate editor at Powersports Business
Powersports Business today announced that Madelyn Hubbard has been named associate editor, handling a variety of content roles. Hubbard is…
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Teryx KRX4 1000 part of Demo Tour at Monster Jam
Kawasaki Motors Corp., U.S.A. is bringing back the Teryx KRX Demo Tour to the spectacle of Monster Jam. The 2022…
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Parts Unlimited hires rep to handle electric bicycle accounts
Parts Unlimited is assisting with the growth of electric bicycles in powersports dealerships thanks to a new hire. Parts Unlimited’s…
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Giant Loop gets acquired by Sweden’s USWE
USWE Sports AB, a publicly traded backpack company based in Malmö, Sweden, has acquired Bend, Oregon-based Giant Loop LLC, the…
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LiveWire CFO named by Harley-Davidson
Harley-Davidson on Wednesday announced the appointment of Tralisa Maraj as chief financial officer at LiveWire. Maraj joins LiveWire with extensive…
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Buffalo Chip releases full 25 band, 54 event, 9-day lineup
The Sturgis Buffalo Chip is all set to throw the wildest, loudest and most fun nine day-shindig at the 82nd…
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ABRG launches Pivot Works Complete Wheel Bearing Rebuild Kits
Blaine, Minnesota-based All Balls Racing Group (ABRG) has introduced new Pivot Works Wheel Bearing Kits to keep powersports vehicles riding…
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Company unveils suspension upgrades for RZR Pro R, Turbo R
Phoenix-based Shock Therapy has released its Dual-Rate Spring Kit, Ride-Improvement System and Limit Straps for the Polaris RZR Pro R…
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Hunter Lawrence extends contract with Honda
During a small ceremony on Saturday in the Team Honda HRC pits at the High Point round of the AMA…
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MX Round 4: High Point Raceway Highlights – Mt. Morris, Pennsylvania
Perfect weather conditions at Pennsylvania’s High Point Raceway brought out the best in the stars of the Lucas Oil Pro…
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Polaris selling Transamerican Auto Parts to Clearlake Capital-backed Wheel Pros
Polaris announced it has entered into a definitive agreement to sell its Transamerican Auto Parts (TAP) business to Wheel Pros,…
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Yamaha dealership going strong after 65 years
Taking the helm of a dealership that now has 65 years of success under its belt can be a daunting…
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Side-by-side brand gets exposure with Braves’ World Series trophy tour
When you are a side-by-side manufacturer who supports the World Series champs, there’s no better place for the trophy than…
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2022 Dealer of the Year named by Snowmobile Hall of Fame
As part of the induction of the International Snowmobile Hall of Fame Class, the organization selects an annual Snowmobile Dealer…
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Sherco USA adds industry veteran to key role
San Antonio-based Sherco USA has taken a big step forward this week with news that the company has hired a…
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BRP’s analyst and investor day offers Sea-Doo Switch seat time
BMO Capital Markets analyst Gerrick Johnson, who compiles the results of the Powersports Business Quarterly Dealer Surveys (complete your survey…
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Dealership gets big-time testimonial from former NFLer
How does your staff react when the recognizable face comes into your dealership seeking his or her next powersports vehicle?…
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5 Months Out – Accelerate Conference inches closer
While many of us are basking in record-breaking high temperatures this week, five short months from now we’ll be celebrating…
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Segway Powersports Canada announced recall on all Fugleman side-by-sides
Baltimore, Ontario-based Segway Powersports Canada announced last month that it issuing a recall on all 2022 E and X model…
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Motorcycle seat companies merge
As part of an effort to design new and innovative accessories that will enable riders to get more miles on…
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