Dealers
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Cycle Springs to undergo construction, modernize showroom, service center
The redevelopment will include demolishing the existing facilities and constructing a more modern and dynamic, customer-focused showroom and larger service…
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Yamaha to relocate U.S. headquarters to Georgia, sell California campus
In conjunction with the move, Yamaha will sell all fixed assets at its 25.1-acre Cypress campus, including land, offices, and…
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Tampa dealer shows you can go green without going electric
SpinWurkz Motorcycles is helping its riding community go green by working with a sustainability platform that makes environmental responsibility practical.
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Sheffield, Triumph extend multiyear retail financing partnership
The extension builds on a long-standing relationship that provides Triumph dealers and riders across the U.S. with Sheffield's retail financing…
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Ricart Automotive sells Farrow Harley-Davidson
Billed as "America's oldest Harley dealership," the store will be acquired by the Schipper family, an established multi-store Harley-Davidson operator…
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Coffey: We don’t have a demand problem; we have an on-ramp problem
Industry veteran Melissa Coffey looks at how a business model shift in powersports could help dealers attract a new generation…
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Yamaha Marine earns top honors in Miami
More than 80 marketing professionals judged entries across 22 categories, evaluating campaigns executed in 2025.
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Oklahoma dealer earns Bar & Shield Award for customer experience, excellence
Diamondback Harley-Davidson received the 2025 Platinum Bar & Shield Award for exceptional service, a recognition given to the top five…
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NAEDA joins fight against California’s gas-powered SORE ban
The North American Equipment Dealers Association filed a brief that supports OPEI's opposition to the ban on gas-powered small, off-road…
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Denago Powersports launches dealer portal, outlines phased rollout
Denago Powersports has launched a new online Dealer Portal designed to streamline ordering, improve transparency and modernize its relationship with…
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COR Powersports Leech Lake 200 returns to Minnesota Feb. 28-March 1
The COR Powersports Leech Lake 200 snowmobile race returns to Leech Lake, Minnesota, bringing national cross-country competition back to the…
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Keeway America names Midwest regional sales manager
Keeway America has appointed Erik Lothian as Midwest regional sales manager, reinforcing the distributor’s investment in dealer development and field…
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Virginia Harley-Davidson dealerships to consolidate under new ownership
In a Feb. 21 report by WAVY’s John Eldridge, Hampton Roads Harley-Davidson and Southside Harley-Davidson announced they will combine operations…
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The Dealer Lab: Inventory hygiene
In his third instalment of The Dealer Lab, industry veteran Max Materne discusses unit inventory and how dealers should manage…
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NPDA expands board as membership tops 400 dealers
With NPDA membership surpassing 400 dealers, the association’s bylaws called for additional board seats.
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Power Hour: Mike Martinez’s 32-year career anchored by Rhino’s industry impact
As a product planner at the time, Mike Martinez helped push forward a simple but game-changing concept: a sit-in, side-by-side…
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Marine industry down double digits in November, smaller boats show resilience: Report
The data signals a softer finish to the boating season and continued normalization after pandemic-era highs.
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National Powersport Auctions breaks ground on Denton, Texas facility
NPA said the location will enhance service capabilities for powersports, RV and marine dealers, as well as lenders, manufacturers and…
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Powersports Business names 2025 Best In Class dealerships
The Best In Class Dealership Award recognizes powersports dealerships that have demonstrated exceptional performance across key areas of the business,…
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Accelerate Orlando delivers clarity, discipline and hard truths for 2026
From macroeconomic outlooks to dealership turnarounds, leadership development and AI‑driven tools, Accelerate showed the operational and cultural forces shaping powersports.
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