Dealers
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NATDA announces finalists for Industry Excellence Awards
The North American Trailer Dealers Association's Industry Excellence Awards Banquet is taking place Feb. 17-19, at the Reno-Sparks Convention Center in…
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Changes to your dealership’s AOR can have big consequences
Attorney Hilary Holmes Rheaume explains how changes to a dealership's area of responsibility can completely reshape the competitive landscape.
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Towers adds to his portfolio, buys Iowa H-D store from McGrath family
The deal marks the sixth Harley-Davidson dealership purchased by Steven Towers over the last three years, and his second H-D…
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Powersports industry honors Best in Class dealers and rising leaders at Orlando awards celebration
The powersports industry gathered last night in Orlando, Florida, at the Wyndham Disney Springs hotel to celebrate excellence across dealerships,…
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Hire smarter: Avoid these common mistakes
In the powersports industry, a poor hire can be costly. Jan Plessner from Action Recruiting walks us through how to…
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Magic City Harley-Davidson to close after 13 years in North Dakota
The Minot, North Dakota, Harley dealer announced it will permanently close its doors later this spring, marking the end of…
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Stark Future reports record growth, profitability as dealer sell-through accelerates
Stark capped the year with 97% growth in Q4, driven largely by increased performance at existing dealerships and continued geographic…
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Polaris’ Free Snowmobile Rides program returns in February
Polaris reported that last year’s program reached capacity within weeks, prompting the company to bring the initiative back for 2026.
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2026 Nifty 50 nominations due Monday, Jan. 26!
Nominate an aftermarket or factory part, accessory, or a new product from service providers and technology companies!
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Sherco U.S. doubles down on premium product and star power
The company has confirmed it will bring a very limited number of Sherco Xtrem Edition models to the U.S., while…
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The Dealer Lab: Redesigning the dealership model
After sharing his 90-day turnaround project, Max Materne is launching the Dealer Lab, where dealership strategies and processes will be…
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Norton Motorcycles targets U.S. relaunch with four new models and expanded dealer network
The iconic British brand is showcasing three of its four new models this week at AIMExpo in Anaheim, marking its…
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MotoHunt-Revvable partnership helps dealers buy smarter, fund deals faster
The partnership connects MotoHunt’s live market valuation, trade-in appraisal tools, and inventory intelligence platform with Revvable’s lender-integrated credit application technology.
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ProTaper to introduce new vibration-damping bar mounts and trackside products at AIMExpo
Headlining the launch is the new ProTaper Vibration Damping System Bar Mounts, designed to reduce rider fatigue while improving comfort…
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Protective closes Portfolio deal, enhances dealer wealth, F&I solutions
The transaction, which closed Jan. 5, should strengthen Protective's market leadership and expand dealer wealth solutions across multiple vehicle sectors.
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Premium motorcycle dealer group files for Chapter 11
Motos America, Inc., a Utah-based motorcycle dealership group, filed for Chapter 11 protection on Dec. 31, 2025. The company operates…
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Selling your dealership: the checklist every owner forgets
Jacob Berry sat down with Courtney Bernhard from Performance Brokerage Services, where they discussed the dos and don'ts of selling…
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Hoosier Harley-Davidson of Elkhart to close after 19 years in business
Hoosier Harley-Davidson in Elkhart, Indiana, has announced it will permanently close after 19 years serving the local riding community. The…
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Cleveland Moto’s 25-year blueprint for surviving a shifting market
From Vespa demand to Moto Morini momentum, the West Park dealer shows why authenticity, community, and a thriving podcast audience…
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Teri Lynn elected to MIC board; Robin Hartfiel wins re-election as industry faces 2026 headwinds
MIC members have elected Teri Lynn, U.S. sales director at Troy Lee Designs, to the MIC board of directors and…
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