News Enewsletter
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Powersports parts supplier fined $300k for illegally employing kids
Tuff Torq will hold $1.5 million from profits made during the employment of minors who were too young to work,…
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Visa, Mastercard reach interchange fee settlement
The fee rollbacks and caps alone are worth $29.79 billion, according to court papers, and Visa estimated that small businesses…
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Indian Motorcycle coordinates Folds of Honor charity rides
Donations will benefit Folds of Honor, a non-profit organization that provides families of fallen or disabled service members and first…
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May is ‘Motorcycle Safety Awareness’ month
Motorcyclists represented 15 percent of fatalities despite only being 3 percent of the vehicles on roadways. It’s everyone’s responsibility to…
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Segway experiences record growth in Q1 amidst a flat market
The off-road powersports vehicle manufacturer continues to increase its U.S. market share with record year-over-year Q1 sales figures and new…
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Power Hour: Blackmans Cycle talks about selling a special bike with an NFT token
Chris Line, the dealership marketing director, along with his CFO, made a special token called an NFT (non-fungible token) to…
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Yamaha Increases support of All Kids Bike to more than $300,000
To date, Yamaha grants have supported All Kids Bike activations in 27 schools, teaching more than 16,000 kindergarteners over the…
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Honda plants 85,000 trees to capture carbon near Ohio operations
The trees planted by Honda are native to Ohio and include Hazelnut, Hickory, Maple, Oak and Sycamore, all of which…
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RJ Power Sports takes over Racing Unlimited in Iowa
RJ Power Sports, whose original dealership is in Ottumwa, Iowa, bought the Fort Dodge location on Dec. 8, 2023, according…
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Polaris to celebrate women riders on International Female Ride Day May 4
Polaris will recognize women riders on Saturday, May 4, 2024, in celebration of the 18th annual global event. The company…
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Organizers cancel ‘Blessing of the Bikes’ due to threats
In Holland, Michigan, the annual Lakeshore Blessing of the Bikes event kicks off the riding season every spring to keep…
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LiveWire reports 86% sales increase in Q1
The LiveWire Group reported an 86 percent sales increase in Q1 2024, with 117 electric bikes sold compared to 63…
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Parts Unlimited names newest South Central sales reps
Parts Unlimited has announced the addition of Joby Windmiller and Anthony Romero to its sales representative team.
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Ontario Quad Safety Council launches new online training program
Currently, youth aged 12 to 15 are allowed to ride on trails in Ontario, and no rider training or rider…
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Priority One launches financing texts with Kenect
The integration empowers dealers to send financing messages through text and connect the customer with an F&I manager at Priority…
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Ken Roczen out for remainder of 2024 SX season
Roczen was contending for the lead in the 450-class main event in Nashville when a rear shock failure caused him…
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Johnny Campbell to lead Honda True Adventure Tour
A total of approximately 1,500 miles in length, the Honda True Adventure Tour will start May 5 in Lakewood, Washington,…
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Mattracks partners with Kick’n Up Kountry for 21st year
Kick’n Up Kountry, which takes place annually at its permanent home at Wagon Wheel Ridge in Minnesota, will be celebrating…
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Rain riding study explores rider attitudes in the wet
This survey shines a light on the concerns and choices riders face when the weather turns. It also sends a…
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