Latest News
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Denago finalizes partnership with Lightspeed and HLSM
Denago Powersports is forging forward in expanding its portfolio of partnerships by adding Lightspeed and HLSM, the premier powersports parts…
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RumbleOn shares Q3 financial results
RumbleOn, Inc., announced results for the third quarter ended September 30, 2024, with revenue of $295 million, a 12.7% drop…
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AMA Hall of Famer Dave Barr passes
Nobody quite exemplified the human spirit like Dave Barr, who — despite being a double amputee — circumnavigated the globe…
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Dealer shares racing and business journey
Dave Turner got his first motorcycle, a Honda CT70 minibike, in 1971 and began racing shortly after. He opened Get…
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Indian Motorcycle reveals 2025 Scout Sixty and Roadmaster Elite
New for 2025 is the three-model Indian Scout Sixty lineup and the exclusive Roadmaster Elite. The 2025 Scout Sixty starts at…
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Yamaha reports first nine months results for 2024
Yamaha Motor Co., Ltd. announces its consolidated business results for the first nine months of fiscal 2024.
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Segway introduces UT6 utility side-by-side with new 600cc engine
The side-by-side has four-wheel hydraulic disc brakes, a 1,000-pound bed capacity, 2,500-pound towing capacity, and it comes in three trim…
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King Kenny Roberts launches MotoAmerica Talent Cup team
Three-time 500cc World Champion Kenny Roberts has announced that he will field a team in the new 2025 MotoAmerica Parts…
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LiveWire and KYMCO expand the S2 portfolio
LiveWire plans to launch its first electric maxi-scooter in the first half of 2026, offering customers the performance and range…
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Suzuki reveals redesigned DR-Z models for 2025
Building the success of Suzuki’s renowned DR-Z series, the all-new DR-Z4S and DR-Z4SM deliver the ideal blend of performance, versatility,…
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EICMA: NIU shares software update, price drop for XQi3 electric dirtbike
The OTA update will be available immediately for the XQi3 Wild off-road dirt bike, and available in the coming weeks…
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EICMA: Honda unveils ‘EV Fun Concept’ and ‘EV Urban Concept’
The EV Fun Concept is Honda’s first electric sports model, scheduled to launch in 2025 in Europe. While the EV…
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Coffey’s Corner: How are dealers finishing the year strong?
By focusing on back-end revenue, community engagement, digital marketing and service optimization, dealers are positioning themselves for success.
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Royal Enfield reveals electric ‘Flying Flea’ brand at EICMA
The name originates from the motorcycle of the same name produced by Royal Enfield in the 1940s. Designed to be…
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Parts Unlimited named title sponsor of MotoAmerica Talent Cup
The Parts Unlimited Talent Cup will debut at the Red Bull Grand Prix of The Americas, March 28-30.
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Moto Morini reveals new 3 1/2 at EICMA
The new Moto Morini 3 1/2 looks classic and dynamic, with a shape that makes the bike appear thrust forward,…
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Denago names Jordan Mattingly national account rep
Mattingly brings several years of experience as a sales manager and working in a dealership to her new role.
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American Rider shares updates on Buell Super Cruiser
As Buell Motorcycles gets closer to production of its FXR-inspired Super Cruiser, scheduled for next fall, it has announced a…
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Honda reveals new V3 engine concept with electric compressor at EICMA
The water-cooled 75-degree V3 engine has been designed to be extremely slim and compact and features the world’s first electrical…
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Krämer Motorcycles debuts the GP2-890 XX hypernaked track bike at EICMA
Built for wheelies, not podiums, the Krämer GP2-890 XX will be ripping at tracks starting in Spring 2025.
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