Latest News
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Martinez promoted to president of Motorsports at Yamaha USA
Mike Martinez, formerly the vice president of the Motorsports division, has been promoted to President of Motorsports at Yamaha Motor…
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AGV drops Limited Edition Pista GP RR Futuro helmet for North America
Did the PG&A department leave a little bit on the table in January at your dealership? We might have uncovered…
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New NHRA Pro Stock motorcycle team reunites brands
Santa Fe Springs, California-based Vance & Hines has announced a partnership that brings three legendary brands together in a quest…
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Dealer group names former BMW North America exec president
Tasked with rounding out the management team and expanding the company’s network of dealerships under ownership and management, Salt Lake…
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Former Polaris president named CEO of Premier Marine
A familiar face will be bringing his successful leadership and powersports experience to pontoon manufacturer Premier Marine, based in Wyoming,…
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IG Live dealership tour lands at Simply Ride for 40 Under 40 Award deliveries
Thanks to newly promoted general manager Andy Brinkhaus and longtime owner Brian Cox for the hospitality and insight on a…
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Dealership owner drives 1st Phorm to title at Rolex 24 At Daytona
Porsche added to its considerable legacy in the Rolex 24 At Daytona on Jan. 29-30 in one of the world’s…
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BRP announces expansion and new Design Studio in Europe
BRP Inc. has a long standing history of putting Design & Innovation at the core of its strategies. ln September…
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Tomac makes fourth different winner in four 2022 450SX races at Anaheim 2
Monster Energy Star Racing Yamaha’s Eli Tomac grabbed his first Monster Energy AMA Supercross win of 2022 on Saturday night…
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Local entrepreneurs purchase 10-year-old dealership
The dealership buy-sell space remains heated in January, with Powersports Listings Mergers & Acquisitions (PLMA) announcing its latest transaction that…
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New unit sales not up to par in January, dealers say
If your dealership’s new unit sales are not up to your business plan in January, you’re not alone. That’s among…
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Does your dealership offer delivery of units to customers?
If your dealership does not currently provide free delivery of units to customers within your state, it’s an approach to…
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Top 10 2022 model snowmobiles revealed
Powersports Business sibling magazine Snow Goer has released its picks for the top 10 snowmobiles for the 2022 model year.…
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KLX demo tour stopping at Supercross race sites
Kawasaki Motors Corp., U.S.A. announced the KLX Get Out and Play Demo Tour will be visiting several Monster Energy Supercross…
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NPA continues sponsorship of USMCA in 2022
The United States Motorcycle Coaching Association (USMCA) announced their continued partnership with National Powersport Auctions (NPA) to expand and connect…
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2022 H-D models going in right direction with ST additions: analyst
Harley-Davidson’s model year 2022 reveal on Wednesday was followed by a research note provided to Powersports Business from BMO Capital…
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Live webinar today to feature Dealership to Driveway delivery program
It’s Webinar Wednesday, so register now to join Powersports Business content director Dave McMahon at 2:00 p.m. Central today, Jan.…
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Top Harley-Davidson dealership for new unit sales in 2021 revealed
The No. 1 selling Harley-Davidson dealership in the U.S. for new units during 2021 has been revealed, and it’s a…
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KTM extends partnership with coaching association
The U.S. Motorcycle Coaching Association (USMCA) announced it will continue its partnership with KTM North America, Inc. through 2022, along…
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Vanderhall’s all-electric Brawley gets video treatment
As Vanderhall dealers have discovered, the new Brawley recently endured some extreme weather testing, as a video on the Vanderhall…
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