Latest News
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2023 Honda Pioneer 1000-6 Deluxe Crew overview (video)
Have you seen the all-new 2023 Honda Pioneer 1000-6 Deluxe Crew in action yet? Its six-person cab and full cargo…
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Segway Powersports, dealership collaborate to assist Hurricane Ian recovery efforts
Segway Powersports and Sun Sports Cycle & Watercraft, Inc., located in Ft. Myers, have teamed up to assist the Lee…
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Indian Motorcycle Racing secures sixth AFT Manufacturer’s Championship
Indian Motorcycle Racing, presented by Progressive Motorcycle Insurance, has gained its sixth consecutive American Flat Track (AFT) Manufacturer’s Championship. Jared…
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Yamaha rehabilitates California forest, popular OHV riding area
Yamaha corporate team members have recently joined the Southern California Mountains Foundation (SCMF) to help rehabilitate the San Bernardino National…
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Family-owned Crossroad Powersports continually expands
Crossroad Powersports has been in business for 25 years, consistently expanding and excelling along the way. The dealership is run…
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One Month Away – Accelerate Conference in Orlando inches closer
With the snow falling today at Powersports Business headquarters in Minnesota, it’s safe to say we’re pumped up at the…
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Rider’s Advantage to host dealer training prior to Accelerate Conference
Prior to the Nov. 14 kickoff of the Powersports Business Accelerate Conference at the Caribe Royale Resort in Orlando, Silver-level…
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Volcon announces partnership with EV company
Volcon and Torrot Electric Europa, S.A. have signed an exclusive co-branding and distribution agreement that will grant Volcon exclusive rights…
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All-women team complete Polaris’ week-long ride through Iceland
The Polaris Outlanding Project was completed in September by an all-women team of riders from Europe. The project is a…
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India’s Hero MotoCorp launches VIDA V1 electric scooter
“The launch of VIDA V1, powered by Hero, heralds a new chapter in sustainable mobility. VIDA meaning ‘life’, is a…
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United States Warranty Corporation reveals F&I enhancements
Familiar F&I company United States Warranty Corporation, known in dealership F&I departments nationwide for its extended service protection contracts, is…
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Discount Powersports opens two locations within one year
Discount Powersports opened its first physical location in July of 2021. A little over a year later, the dealership has…
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Aftermarket company ends distribution agreement with Tucker
Those aftermarket windshields, fairings and hardware that your dealership has been ordering from Tucker will now need to come from…
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Sheffield returns as Silver-level sponsor to Accelerate Conference
Sheffield, which provides unmatched expert service from its highly experienced team of loan officers with 15-minute credit decisions, 24-hour funding…
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Polaris reveals features of RIDE COMMAND+ accessory
Polaris RZR has released the RIDE COMMAND+ accessory, compatible with the RZR Pro R and RZR 200 machines. Launched with…
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BRP’s collection receives prominent design awards
BRP has added four design and innovation awards to its existing collection, linking the design and powersports worlds. The Sea-Doo…
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Team Honda HRC signs Supercross racer
Honda has announced that Colt Nichols will ride with Team Honda HRC in the 2023 AMA Supercross series. Nichols joins…
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Dealership sponsors local high school football team
Kent Powersports of Austin, Texas, sponsors its local football team, the Wolves. What a cool way to be involved in…
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Accelerate Conference adds 27th state with California 5-location dealership on board
The 2022 Powersports Business Accelerate Conference added another influx of dealership registrations over the weekend, including a five-location dealership group…
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Ducati reveals all-new V4 Rally model
Ducati has unveiled the Multistrada V4 Rally, which will be available in Ducati dealerships in the U.S. and Canada beginning…
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