Yamaha
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Yamaha
Yamaha to bring new models, dealer focus to AIMExpo
Yamaha says its dealer reps will be on hand to talk with business partners about its latest models, answer questions,…
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Yamaha
Yamaha OAI celebrates National Public Lands Day
More than 60 Yamaha employees volunteered at OHV sites to help protect, improve, expand, and maintain access for safe, responsible,…
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Yamaha
Yamaha Outdoor Access Initiative surpasses $8 million in funding
Yamaha's OAI program has awarded more than 550 grants since 2008, strengthening access and stewardship of motorized and outdoor recreation…
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Side-by-Side
Yamaha releases its 2026 side-by-side lineup
Yamaha continues its off-road rollout, blending performance and reliability with the release of the all-new Wolverine and Viking side-by-sides.
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Yamaha
Yamaha teams up with motorcycle museum to support technical education
Yamaha Motor University, collaborating with Barber Vintage Motorcycle Museum, looks to engage the next generation of powersports technicians.
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ATV
Yamaha releases 2026 ATV lineup, including 70th anniversary models
Yamaha's off-road sport and utility ATV lineup includes the Grizzly, Kodiak, Raptor, and YFZ models, as well as a special…
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Yamaha
Oregon in talks with Yamaha to use unmanned helicopters to fight wildfires
The collaboration between the Oregon Department of Aviation and Yamaha opens the door to the possibility of using the Fazer…
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Yamaha
Yamaha works with CCA to conserve Georgia’s fisheries
Yamaha U.S. Marine Business Unit and CCA Georgia plan to reach out to recreational anglers and other stakeholders about conserving…
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Yamaha
Yamaha named sponsor of Motocross Paddock at VMD
Yamaha Motor is the latest OEM to be named a sponsor at this year's Vintage Motorcycle Days, joining other popular…
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Yamaha
Burbank PD gifted golf car through Yamaha, Hollywood celebrity
Yamaha, with some help from Jay Leno, donated a UMAX Rally 2+2 golf car to the Burbank PD's motorcycle training…
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Dealers
Yamaha Financial Services honors Bobby J’s Yamaha with prestigious Apex Award
Yamaha Financial Services has recognized Bobby J’s Yamaha of Albuquerque, New Mexico, with its esteemed “Apex Award,” celebrating the dealership’s…
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Yamaha
Yamaha announces 2026 YZ off-road lineup
The 2026 models are highlighted by updates to its YZ450F Motocross model, key updates to its two-stroke YZ125, and four…
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Yamaha
Yamaha Outdoor Access Initiative awards more than $387,000
Yamaha's Outdoor Access Initiative Q1 funding was dedicated to building and protecting motorized access across the U.S., with a focus…
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Yamaha
Skeeter Boats announces new ZXE model line
Yamaha subsidiary Skeeter Boats released its ZXE bass boat model line, with design and features that the company says prioritize…
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Personal Watercraft
Skeeter’s 31st annual bass tournament to be held June 7-8 on Lake Fork in Texas
The annual tournament will award more than $250,000 in cash and prizes, with the top anglers receiving a Skeeter FXR20…
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Motorcycle
Yamaha’s Webb, Deegan and KTM’s Vialle capture 2025 Supercross Championships
In the premier 450SX class, Monster Energy Yamaha Star Racing’s Cooper Webb claimed his third-career AMA Supercross championship. He becomes…
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Yamaha
Yamaha’s MAX Series scooter takes home 14th straight Red Dot Award
Yamaha Motor does it again. For the 14th year in a row, the company announced it has taken home a…
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Polaris
Polaris donates more than $120K to off-road and snow organizations
Polaris says it is donating more than $120,000 to off-road vehicles, all-terrain vehicles, and snowmobile riding clubs and organizations across…
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Yamaha
Yamaha to enter Suzuka 8 Hours with factory team to celebrate 70th anniversary
To commemorate the company's 70th anniversary, Yamaha Motor announced it's sending its YZF-R1 to compete in the Suzuka 8 Hours…
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Motorcycle
Big four Japanese OEMs collaborate on hydrogen technology
Japan's big four OEMs have formed a group that includes engineers and academics from Honda, Suzuki, Kawasaki, and Yamaha to…
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