Yamaha
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Motorcycle
KTM’s Tomac finishes first in the 450MX at the SMX opener in Anaheim
The opening round of the 2026 SMX World Championship saw Eli Tomac take home the 450MX title, while in the…
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Yamaha
Yamaha Outdoor Access Initiative awards Q3 grants
Grants were allocated across eight states to support conservation and restoration, promote safe OHV riding, and expand access to trails…
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Personal Watercraft
PWCs boosting the boating industry
From affordability to luxury, from fishing to touring, both Sea-Doo and Yamaha see PWCs as essential to the long-term health…
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Yamaha
Yamaha R9 named ‘Best Sportbike of the Year’ by Cycle World magazine
Cycle World recognized Yamaha’s newest SuperSport motorcycle, the YZF-R, as the best sport bike of 2025 for its street performance…
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Yamaha
U.S. techs shine at Yamaha World Technician Grand Prix
Two U.S. dealership technicians delivered standout performances on the global stage at the 2025 Yamaha World Technician Grand Prix, held…
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Yamaha
Yamaha switches from inline-four to V4 engine ahead of 2026 MotoGP season
The inline-four has powered Yamaha racing to several successes in MotoGP, including eight riders' titles, seven team titles, and five…
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Yamaha
Yamaha showcases new hydrogen-powered golf car at SEMA
With electric and hydrogen energy in its product line, Yamaha is looking to achieve carbon neutrality by offering multiple alternative…
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Electric
Yamaha reveals electric motocross model at EICMA 2025, eyes MXEP
Yamaha looks for its new electric motocross concept model to compete in next year's FIM Motocross World Championship Electric support…
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Yamaha
Yamaha to bring new models, dealer focus to AIMExpo
Yamaha says its dealer reps will be on hand to talk with business partners about its latest models, answer questions,…
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Yamaha
Yamaha OAI celebrates National Public Lands Day
More than 60 Yamaha employees volunteered at OHV sites to help protect, improve, expand, and maintain access for safe, responsible,…
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Yamaha
Yamaha Outdoor Access Initiative surpasses $8 million in funding
Yamaha's OAI program has awarded more than 550 grants since 2008, strengthening access and stewardship of motorized and outdoor recreation…
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Side-by-Side
Yamaha releases its 2026 side-by-side lineup
Yamaha continues its off-road rollout, blending performance and reliability with the release of the all-new Wolverine and Viking side-by-sides.
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Yamaha
Yamaha teams up with motorcycle museum to support technical education
Yamaha Motor University, collaborating with Barber Vintage Motorcycle Museum, looks to engage the next generation of powersports technicians.
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ATV
Yamaha releases 2026 ATV lineup, including 70th anniversary models
Yamaha's off-road sport and utility ATV lineup includes the Grizzly, Kodiak, Raptor, and YFZ models, as well as a special…
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Yamaha
Oregon in talks with Yamaha to use unmanned helicopters to fight wildfires
The collaboration between the Oregon Department of Aviation and Yamaha opens the door to the possibility of using the Fazer…
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Yamaha
Yamaha works with CCA to conserve Georgia’s fisheries
Yamaha U.S. Marine Business Unit and CCA Georgia plan to reach out to recreational anglers and other stakeholders about conserving…
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Yamaha
Yamaha named sponsor of Motocross Paddock at VMD
Yamaha Motor is the latest OEM to be named a sponsor at this year's Vintage Motorcycle Days, joining other popular…
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Yamaha
Burbank PD gifted golf car through Yamaha, Hollywood celebrity
Yamaha, with some help from Jay Leno, donated a UMAX Rally 2+2 golf car to the Burbank PD's motorcycle training…
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Dealers
Yamaha Financial Services honors Bobby J’s Yamaha with prestigious Apex Award
Yamaha Financial Services has recognized Bobby J’s Yamaha of Albuquerque, New Mexico, with its esteemed “Apex Award,” celebrating the dealership’s…
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Yamaha
Yamaha announces 2026 YZ off-road lineup
The 2026 models are highlighted by updates to its YZ450F Motocross model, key updates to its two-stroke YZ125, and four…
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