Motorcycle Industry Council
-
UTV
Florida’s ROHVA opposes bill allowing ROVs on public roads
Florida's Recreational Off-Highway Vehicle Association and other Florida lawmakers are showing dissent toward allowing ROVs on public roads.
Read More » -
Features
Today’s hiring landscape: Hooking top talent
Industry recruiting expert Jan Plessner of Action Recruiting shares practical strategies for powersports dealers navigating today’s tightening labor market.
Read More » -
Motorcycle
MIC president named vice chair of ORR board
Christy LaCurelle, president and CEO of the Motorcycle Industry Council (MIC), has been elected vice chair of the board of…
Read More » -
Motorcycle
MIC acquires USMCA to expand rider coaching network and grow powersports participation
With this acquisition, the USMCA program will now operate as a business division of the MIC, continuing its mission to…
Read More » -
e-bike
MIC appoints Martins as new EV director
Henrique Martins is MIC's newest director of EV policy and infrastructure, bringing with him 25 years of experience in regulatory…
Read More » -
Dealers
AIMExpo heads to SoCal for its 2026 conference
For the first time ever, AIMExpo, North America's No.1 trade show for powersports, will be held in Anaheim, California Jan.…
Read More » -
UTV
Powersports Industry applauds bill that ensures fair funding to Recreational Trails Program
Leaders in the powersports industry, including the MIC, have shown strong support over a bipartisan bill that would fully fund…
Read More » -
Motorcycle
Chanler Hartwick joins MIC as new membership manager
A lifelong enthusiast, Hartwick began racing off-road motorcycles in her youth and maintained that passion throughout her career. After graduating…
Read More » -
Finance and Insurance
MIC reports Q3 sales dip, but some segments show strength
MIC says sales of new motorcycles and scooters decreased 6.2 percent through the third quarter of 2024, compared with the…
Read More » -
Latest News
MIC president and CEO stepping down in March
Erik Pritchard began his work with the industry as outside legal counsel. He was hired as the MIC’s general counsel…
Read More » -
Latest News
MIC highlights 2023 accomplishments
In its recent RideReport, the MIC shared accomplishments regarding government relations, its Ride With Us platform, industry statistics and technical…
Read More » -
Dealers
Motorcycle Industry Council announces 2023 board members
The Motorcycle Industry Council has announced the 2023 Board of Directors, welcoming the return of Directors Jeff Brown of EagleRider…
Read More » -
Dealers
First-time riders can hop on a bike at Overland Expos
Building on the first-year success of the Motorcycle Industry Council’s Ride With Us market expansion program, the MIC is bringing…
Read More » -
Dealers
MIC, leading motorcycling groups meet with Buttigieg
In a collaborative effort to raise awareness of key issues and opportunities facing the motorcycle industry, riders, and motorcycle safety,…
Read More » -
Dealers
Vitrano stepping down as MIC board chair; Boderman elected new chair
The Motorcycle Industry Council has unveiled new officers for its board of directors and the results of the 2021 board…
Read More » -
MIC’s Vitrano moving on to take VP position at Polaris
The MIC sent the following letter from president Tim Buche to its members Wednesday announcing that Paul Vitrano, general counsel…
Read More »