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Demand spikes following Massimo’s UTV unveiling at AIMExpo

Massimo Group reported that preorder sales for its latest line of all-weather UTVs, the Sentinel Series, increased substantially after its appearance at AIMExpo 2026 in Anaheim, according to a press release.

The Sentinel 570 — a part of Massimo’s fully enclosed, HVAC-equipped Sentinel Series — has an MSRP of $14,999. (Photo: Massimo Group)

The 2026 Sentinel Series are UTVs with a fully enclosed cab and factory-integrated heating and air conditioning (HVAC). Following the announcement of the series at AIMExpo, Massimo says it preordered an additional 70 units, adding to the 50-plus units it already had received commitments to.

The company is confident that the Sentinel Series will address a key gap in the small-displacement UTV segment, offering climate-controlled performance at an accessible price point — something the company believes the market is thirsty for.

“The response we saw at AIMExpo confirms that the market has been waiting for an affordable, fully enclosed HVAC UTV,” says David Shan, CEO of Massimo Group. “By delivering premium comfort and all-weather capability at a fraction of the cost of larger platforms, we believe the Sentinel Series is well-positioned to drive revenue growth in 2026 while supporting continued expansion of our dealer network.”

The Sentinel Series is currently on track for an initial rollout in the first quarter of 2026, with additional variants expected to be introduced in phases throughout the year.

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