MIC
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Distributors/Aftermarket
Teri Lynn elected to MIC board; Robin Hartfiel wins re-election as industry faces 2026 headwinds
MIC members have elected Teri Lynn, U.S. sales director at Troy Lee Designs, to the MIC board of directors and…
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Kawasaki
Kawasaki surges to No. 1 in the U.S. motorcycle market as Harley falls to third: Reports
MotorCyclesData’s year-to-date figures through September show Kawasaki sales up 14.2%, the strongest performance in the industry.
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Motorcycle
Comoto wraps 2025 Moto Intro program, advancing rider growth across key markets
In partnership with the Motorcycle Industry Council’s Ride With Us initiative, the program introduced 360 first-time participants to motorcycling across…
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Motorcycle
How tariffs are affecting the motorcycle market
The U.S. administration’s implementation of tariffs poses significant challenges to the motorcycle industry. Here's what we know and what the…
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Finance and Insurance
MIC: Consumer confidence slips in August, big-ticket buying signals mixed
Buying conditions for durable goods — which include motorcycles, ATVs, and other powersports vehicles — dropped to their weakest point…
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Dealers
MIC rallies against 50% tariffs threatening powersports industry
According to MIC, the tariffs mean that nearly every powersports vehicle with foreign-produced steel components is now subject to steep…
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Dealers
Department of Commerce expands tariffs on steel and aluminum
The expansion now reaches beyond raw metals to a variety of finished goods, meaning powersports parts and accessories could fall…
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Dealers
MIC warns of tariff impact amid strong U.S. Q2 growth and global trade tensions
The MIC is warning that recently imposed and expanded U.S. tariffs could carry serious consequences for the powersports sector, even…
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Motorcycle
MIC acquires USMCA to expand rider coaching network and grow powersports participation
With this acquisition, the USMCA program will now operate as a business division of the MIC, continuing its mission to…
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Dealers
NPA’s Auction for a Cause is coming back to AIMExpo
The auction will include exclusive items such as signed memorabilia and rare collectibles. Proceeds from the event will go to…
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ATV
Free safety resources promote responsible OHV riding on public lands
Dealers are encouraged to direct customers to these safety programs, helping them enjoy a safer and more sustainable off-road experience.
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ATV
Public land sale provision cut from megabill after pushback and industry advocacy
While the immediate threat has been neutralized, stakeholders say they will remain vigilant as Senator Lee has pledged to continue…
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Motorcycle
Motorcycle industry unites on Capitol Hill for 2025 Ride to Work Day
The event marks a growing collaboration between the AMA, MIC, and federal leaders to ensure that motorcycles — and those…
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ATV
Legislation to save Southwestern trails passes House and Senate
After passing through the U.S. House and Senate, a resolution to prevent the closing of 25 miles of off-highway vehicle…
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Motorcycle
Andria Yu tapped to lead communications for powersports associations
Thanks to Yu's appointment as vice president of communications for the MIC, MSF, ROHVA, and SVIA, dealers can expect a…
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Latest News
Bringing powersports to DC: Q&A with Christy LaCurelle
Brendan sits down with MIC's new president, Christy LaCurelle, to chat about taking powersports to Capitol Hill, tariffs, rider programs,…
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Dealers
Webinar: Tariffs Impacting Powersports
The Motorcycle Industry Council (MIC) is hosting a free webinar on Tuesday, April 22, at 11 am Pacific for anyone…
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Distributors/Aftermarket
Comoto brands partner with MIC on Ride With Us initiative
The partnership aims to help grow the next generation of motorcycle riders through educational programs and community events
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Motorcycle
Chanler Hartwick joins MIC as new membership manager
A lifelong enthusiast, Hartwick began racing off-road motorcycles in her youth and maintained that passion throughout her career. After graduating…
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Dealers
MIC: What will taxes on imports mean for powersports?
MIC seeks input from members and leaders across powersports on what these new taxes will do to their businesses.
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