Rollick rolls out new AI assistant to spark sales on OEM websites
Rollick, a marketing technology solutions provider for the powersports industry, recently launched the Rollick AI Assistant, a digital tool designed to help OEMs engage online shoppers more effectively by utilizing conversational AI functionality that turns real-time conversations into actionable outcomes.
Rollick AI Assistant will be embedded directly on OEM websites, enabling shoppers to explore products, ask questions, and search local dealer inventory through natural, real-time conversation. When appropriate, conversations will be handed off to OEM brand advisers and dealer sales reps as leads or notifications, complete with full chat history to provide valuable context.
The AI assistant will also naturally integrate with Rollick’s digital retailing tool, RollickEngage, and begin to pre-qualify prospects for financing based on their stage of the process.
Rollick says it recognizes that many OEM websites struggle to keep pace, particularly when it comes to answering detailed product questions, guiding shoppers through complex purchase decisions, surfacing available dealer inventory, and capturing intent before engagement is lost. Rollick’s AI Assistant addresses these challenges by helping OEMs engage shoppers earlier and more effectively in the buying process.
“OEMs are under increasing pressure to deliver digital experiences that simplify the process of finding the perfect vehicle. The Rollick AI Assistant is being designed to help brands better support shoppers online, while ensuring OEMs and dealers receive more informed, higher-intent opportunities.” — Pete Eppele, chief product officer
Unlike generic chatbots trained on public data, Rollick says its AI assistant is powered by the company’s proprietary first-party intelligence, including years of real OEM-to-consumer interactions and post-purchase ownership insights across powersports, RV, marine, and industrial equipment brands.
Built specifically for the complexities of OEM-led, dealer-distributed sales models, the assistant is fully configurable to each brand’s voice, product rules, and compliance standards. This enables manufacturers to maintain control of the shopper experience while leveraging conversational AI to guide product discovery, deliver informed responses, and generate better opportunities for their dealer networks.
The initial launch will focus on ensuring the Rollick AI Assistant is appropriately tuned for each participating OEM client to support product discovery and shopper engagement. Rollick will also work closely with select OEM partners throughout the launch period to ensure AI assistant-generated leads are picked up by sales reps who are trained to use the conversation data to make the buying process as efficient as possible. In the future, the functionality will be available for integration into dealer websites.
