OEMs
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Motorcycle
MIC reports 2025 motorcycle, ATV retail sales decline as buyers shift to smaller models
According to the MIC Ride Report and year-end data, sales of new motorcycles and scooters declined 7.6% in 2025 compared…
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Motorcycle
EICMA 2025 draws 600,000 visitors, setting new attendance record
The B2B segment also saw strong momentum, with 43,000 industry professionals from 167 countries —including a 28% increase in foreign…
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Motorcycle
How tariffs are affecting the motorcycle market
The U.S. administration’s implementation of tariffs poses significant challenges to the motorcycle industry. Here's what we know and what the…
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Dealers
MIC rallies against 50% tariffs threatening powersports industry
According to MIC, the tariffs mean that nearly every powersports vehicle with foreign-produced steel components is now subject to steep…
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Dealers
Fitch warns tariff uncertainty stalling powersports demand recovery
According to a recent analysis by Fitch Ratings, U.S. powersports dealers hoping for a rebound in consumer demand may be…
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Dealers
AIMExpo opens with new product presentations, OEM tour and dealer training
On Wednesday, AIMExpo kicks off with a slew of new product presentations at the Las Vegas Convention Center.
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Polaris
Polaris delivers ‘mixed’ results in Q423
Polaris came into 2023 confident and riding high on its strong product mix that enabled the company to gain market…
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Latest News
Rollick teams up with USAA for manufacturer savings program
Through the Powersports Savings Program, USAA members can take advantage of exclusive offers provided by participating OEM manufacturers, resulting in…
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Accelerate Conference
Dealers representing over 40 brands to gather at Accelerate; 40 Under 40 to be revealed
If you can’t find a fellow dealer at the Powersports Business Accelerate Conference in Atlanta next week that sells one…
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News
Over 20 brand partners represented by Accelerate Conference dealer attendees so far
The number of powersports vehicle brand partners continues to ramp up as dealership owners, operators, general managers and more continue…
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Latest News
Powersports OEMs facing supply chain bottlenecks: report
Supply chain bottlenecks are creating an inventory shortage for many powersports companies, forcing them to make decisions on which models…
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