MIC appoints Martins as new EV director
The Motorcycle Industry Council announced on July 11 the appointment of Henrique Martins as director of electric vehicle policy and infrastructure.
With over 25 years of experience in regulatory compliance, certification, and homologation, Martins has worked with major automakers and startups worldwide, leading efforts in EV policy development, certification of motorcycles and off-road vehicles, and regulatory alignment.
Martins held leadership roles at Automobili Pininfarina, Mahindra Automotive North America, Ford Motor Company, and General Motors. He oversaw spearheading initiatives related to battery safety, global standards, and EV charging infrastructure. Most recently, Martins served as vice president of certification, homologation, and compliance at Quantron US, leading the certification of zero-emission trucks and buses across North and South America and Europe.
Martins contributed regulatory expertise to emerging technology platforms focused on compliance strategy and policy trends. His work has taken him across the globe, including extended engagements in Europe, China, India, Australia, and South America, giving him a uniquely international perspective on the challenges and opportunities in EV policy and innovation.
“I’m thrilled to join the Motorcycle Industry Council, along with the Recreational Off-Highway Vehicle Association and Specialty Vehicle Institute of America, at such a pivotal moment for the future of powersports and mobility. This role brings together so many of the things I care about: powersports, protecting the environment and promoting access to the outdoors, and shaping policies that promote innovation, safety, and sustainability.” — Henrique Martins
Martins holds a degree in mechanical engineering from the University of São Paulo in Brazil and has completed additional technical training at the University of Michigan. He has authored technical papers and presented them at international conferences, including those hosted by the Society of Automotive Engineers and the Institute of Electrical and Electronics Engineers.
