Motorcycle Industry Council
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ATV
RRAF awards $600k to 21 OHV projects across the U.S.
Created in 2011, the Right Rider Access Fund is an organization that promotes the responsible use of off-highway vehicles and…
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Motorcycle
MIC board re-elects Brooks as Chair, announces 2026 leadership slate
Joining Brooks in the officer slate are John Hinz, who will continue as Vice Chair, and Zach Parham, who was…
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Motorcycle
MIC’s 2026 Capitol Hill Fly-In open for registration
MIC members are encouraged to register for the 2026 Capitol Hill Fly-In that will take place May 18-19 in Washington,…
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Motorcycle
Comoto CEO elected to MIC Board of Directors
Zach Parham, who is the president and CEO of aftermarket retailer Comoto Holdings, was elected to the Motorcycle Industry Council…
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Dealers
MIC releases 2026 Motorcycle Statistical Annual
The Statistical Annual is widely used by OEMs, suppliers, and dealerships to better understand changes in motorcycle ownership trends, customer…
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Motorcycle
Bill aims to redefine motorcycles, leaving Slingshot in ‘classification limbo’
Three-wheeled autocycles like the Polaris Slingshot face uncertainty as a new federal bill moving through Congress looks to change the…
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UTV
Florida’s ROHVA opposes bill allowing ROVs on public roads
Florida's Recreational Off-Highway Vehicle Association and other Florida lawmakers are showing dissent toward allowing ROVs on public roads.
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Features
Today’s hiring landscape: Hooking top talent
Industry recruiting expert Jan Plessner of Action Recruiting shares practical strategies for powersports dealers navigating today’s tightening labor market.
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Motorcycle
MIC president named vice chair of ORR board
Christy LaCurelle, president and CEO of the Motorcycle Industry Council (MIC), has been elected vice chair of the board of…
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Motorcycle
MIC acquires USMCA to expand rider coaching network and grow powersports participation
With this acquisition, the USMCA program will now operate as a business division of the MIC, continuing its mission to…
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e-bike
MIC appoints Martins as new EV director
Henrique Martins is MIC's newest director of EV policy and infrastructure, bringing with him 25 years of experience in regulatory…
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Dealers
AIMExpo heads to SoCal for its 2026 conference
For the first time ever, AIMExpo, North America's No.1 trade show for powersports, will be held in Anaheim, California Jan.…
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UTV
Powersports Industry applauds bill that ensures fair funding to Recreational Trails Program
Leaders in the powersports industry, including the MIC, have shown strong support over a bipartisan bill that would fully fund…
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Motorcycle
Chanler Hartwick joins MIC as new membership manager
A lifelong enthusiast, Hartwick began racing off-road motorcycles in her youth and maintained that passion throughout her career. After graduating…
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Finance and Insurance
MIC reports Q3 sales dip, but some segments show strength
MIC says sales of new motorcycles and scooters decreased 6.2 percent through the third quarter of 2024, compared with the…
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Latest News
MIC president and CEO stepping down in March
Erik Pritchard began his work with the industry as outside legal counsel. He was hired as the MIC’s general counsel…
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Latest News
MIC highlights 2023 accomplishments
In its recent RideReport, the MIC shared accomplishments regarding government relations, its Ride With Us platform, industry statistics and technical…
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Dealers
Motorcycle Industry Council announces 2023 board members
The Motorcycle Industry Council has announced the 2023 Board of Directors, welcoming the return of Directors Jeff Brown of EagleRider…
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Dealers
First-time riders can hop on a bike at Overland Expos
Building on the first-year success of the Motorcycle Industry Council’s Ride With Us market expansion program, the MIC is bringing…
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Dealers
MIC, leading motorcycling groups meet with Buttigieg
In a collaborative effort to raise awareness of key issues and opportunities facing the motorcycle industry, riders, and motorcycle safety,…
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