Deltran celebrates 60 years of family-owned innovation
Deltran, the company behind the Battery Tender brand, is marking its 60th anniversary as a family-owned business that has shaped the way dealers, riders, and manufacturers think about battery care.
Founded in 1965 as Deltona Transformer Corp., the Florida-based company originally built power conversion electronics before pivoting to battery maintenance in 1988 with the launch of Battery Tender, the first microprocessor-controlled battery charger. That innovation created a new product category and set the standard for modern battery maintenance across automotive, marine, RV, and powersports markets.
Today, Battery Tender has become a trusted name among powersports dealers and riders, offering solutions that range from jump-starters and solar chargers to advanced lithium batteries and EV charging systems. Dealers who stock the line know the brand not only as a sales driver but also as a reliability factor for their customers’ motorcycles, ATVs, and side-by-sides.
Still owned and operated by the Prelec family (now in its third generation), Deltran has continued to evolve while staying true to its roots.
“Sixty years in, we’re proud of where we started and even more excited about where we’re going. Today, we’re building on that foundation as we move into the next evolution of smart, reliable power solutions.” — Michael Prelec Jr., CEO of Deltran.
Looking ahead, Deltran says it is investing in connected charging technology and smart power solutions designed to keep riders powered up — a mission that has defined the company for over six decades.
