Beta USA brings back trials icon Geoff Aaron as brand ambassador
Beta USA has reunited with one of the biggest names in American trials and off-road racing. Ten-time AMA National Trials Champion Geoff Aaron — whose early career dominance included five straight titles on Beta motorcycles — is returning to the brand as a new Beta USA brand ambassador.
The move brings Aaron back to the machines that powered some of his earliest and most memorable victories. With more than 30 years of professional competition under his belt, Aaron says the partnership feels like coming home.
“I’m excited to reunite with the Beta brand after all these years,” Aaron shares. “I have very fond memories of my early championship days competing on Beta in the U.S. and Europe. I’m looking forward to getting time on the latest models, especially the new Sincro Trials bike.”
Aaron’s career credentials are among the most decorated in the sport:
- 10 AMA National Trials Championships
- 73 national wins
- 15 Trial des Nations appearances, contributing to two U.S. victories
- Two-time AMA Sports Athlete of the Year
- EnduroCross pioneer with two wins, 16 podiums, and multiple top-five seasons
- Proven extreme enduro competitor at Erzberg, Romaniacs and Last Man Standing
Beyond competition, Aaron spent more than two decades as a Red Bull athlete, performing trials shows nationwide, producing video content, managing teams, and promoting events.
Beta USA President Tim Pilg welcomed Aaron back, noting how foundational his early Beta years were to both sides.
“Many people don’t realize he won five championships on a Beta,” Pilg says. “I met Geoff back in the late ’80s and was super impressed even then.”
Beta says the partnership will showcase the capability and versatility of its growing lineup across trials, enduro, dual sport and ADV.
