trials
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Motorcycle
Sherco U.S. doubles down on premium product and star power
The company has confirmed it will bring a very limited number of Sherco Xtrem Edition models to the U.S., while…
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Motorcycle
Beta USA brings back trials icon Geoff Aaron as brand ambassador
Beta says the partnership will showcase the capability and versatility of its growing lineup across trials, enduro, dual sport and…
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Motorcycle
Beta reveals 2025 EVO trial bikes
Beta USA has introduced the 2025 Evo Trial range. This model continues with updates to the front fork and an…
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Dealers
Sherco USA adds industry veteran to key role
San Antonio-based Sherco USA has taken a big step forward this week with news that the company has hired a…
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