Beta USA extends sponsorship of AMA Dual Sport series
Having served as the title sponsor for the Beta AMA National Dual Sport Series since 2015, motorcycle manufacturer Beta USA will remain in the role through 2026.
“Beta USA has been the perfect title sponsor for our national dual sport series during the last eight years,” AMA Director of Marketing and Communications Joy Burgess says. “With their commitment to constructing fantastic off-road motorcycles and their wide reach to the off-road community, we are thrilled to have Beta USA returning as the title sponsor for the Beta AMA National Dual Sport Series for the next three years.”
Created in 1987, the Beta AMA National Dual Sport Series has provided riding enthusiasts with countless opportunities to embrace their love for the sport. With many challenging, multi-day rides making up the series — taking riders from stretches of country road to single-track trails — the series has something for every off-road rider.
As a prominent motorcycle manufacturer, Beta USA sells a variety of two- and four-stroke bikes, in addition to trials and motocross machines. Beta USA also boasts an extensive Build Your Own Bike program, which allows enthusiasts to tailor their bikes to specific preferences.
“Beta USA is proud to once again partner with the AMA National Dual Sport Series for three more years,” says Beta USA Marketing Manager Bryan Wunsch. “We have witnessed the series grow each year, which makes supporting the series a no-brainer for us. Engaging in this partnership allows our company to promote our Beta Dual Sport motorcycles directly to those active in the sport. To build more excitement within the AMA Dual Sport Series, we provide Beta swag at each event, and additionally, we enter every participant into a raffle in which one lucky rider will be selected to win a Beta at the end of the series.”
Each year, one Beta AMA National Dual Sport Series participant wins a Beta motorcycle, with all participants automatically entered to win upon signing up for a series event.
