Top Stories
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Horsepower Financial Services adds Benelli and Benda to OEM leasing lineup
Horsepower Financial Services has expanded its motorcycle leasing program to include Benelli and Benda, two brands under the Keeway America…
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“Pay Dirt: The Story of Supercross” is now available to stream
Narrated by Oscar nominee Josh Brolin, the film traces back to a sport born in 1972, and takes you on…
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AMSOIL releases synthetic CVT fluid for Polaris STEELDRIVE systems
The fluid is compatible with Polaris STEELDRIVE systems and is positioned as an alternative to original equipment manufacturer (OEM) fluids.
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Amateur riders take center stage at motocross national finals
More than 1,000 amateur motocross racers will compete in 36 different classes throughout the five days of racing at Loretta…
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Brace yourself: The dealership insurance market just got smaller, again
Commercial property and casualty risk consultant Zach Materne explains what approach dealers should take when managing commercial insurance.
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Beachman introduces vintage-inspired ’64 e-bike for $4,800
While the design is motorcycle-inspired, it is legally classified as a moped, enabling it to have higher top speeds than…
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Missouri Sheriff recovers stolen Can-Am UTV taken from Pitbull Powersports
A stolen Can-Am UTV taken from Pitbull Powersports last month has been recovered, thanks to a swift investigation by the…
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MotoPlex Fairfield brings Piaggio’s Italian flair to Connecticut
Piaggio Group Americas officially opened its newest MotoPlex location on July 16 with the grand opening of MotoPlex Fairfield, a…
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Polaris donates Rangers, 50K to support Texas flood relief
The Ranger Crew XP 1000 NorthStar Edition UTVs donated will be equipped with sideview mirrors, rescue skids and and full-size…
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Yamaha named sponsor of Motocross Paddock at VMD
Yamaha Motor is the latest OEM to be named a sponsor at this year's Vintage Motorcycle Days, joining other popular…
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Former UFC champion gets custom-built Chieftain in Forged finale
Satya Kraus, who built and designed the custom Chieftain PowerPlus, says it will serve as an ideal platform to prototype…
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SW-MOTECH now available through Parts Canada
Parts Canada has announced it will begin distributing SW-MOTECH products to its dealer network, bringing the German manufacturer’s premium motorcycle…
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Sturgis aims to make 85th motorcycle rally the biggest one yet
The 85th Sturgis Motorcycle Rally is set for Aug. 1-10, and will feature many new additions, including the debut of…
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FLY Racing and WPS double down on Pro Motocross and 2026 MX collection
As the championship heads into its final stretch after a brief break, FLY Racing’s influence continues to shape both the…
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Blackpurl launches next-gen DMS: Blackpurl 2
Blackpurl has officially launched Blackpurl 2, its next-generation, cloud-native dealership management platform, designed to help dealers grow faster using the…
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Thousands attend annual Harley-Davidson event in Milwaukee
The Harley-Davidson Homecoming Festival featured a performance by Chris Stapleton, but the sold-out show at Veterans Park was cut short…
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Suzuki rolls out first wave of 2026 models headlined by new GSX-8T and GSX-8TT
Suzuki’s first 2026 wave highlights a balanced mix of new model development and proven performers. With the addition of the…
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Polaris awards over $100K to support outdoor recreation
In collaboration with the NFF, Polaris will help fund various forest conservation and restoration initiatives across the country.
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Yamaha Motor consolidates global financial services under U.S.-based YMFC
The move brings Yamaha’s financial services businesses in Brazil, France, Australia, and New Zealand under YMFC's global umbrella.
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Bagger Racing League returns to Vintage Motorcycle Days with expanded program
Following a successful debut in 2024, BRL returns with two AMA Amateur National Bagger Championship classes.
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