Top Stories
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LaVallee reveals next snowmobile town takeover
Remember Levi LaVallee’s stunt ride through St. Paul, Minnesota, or perhaps his epic snowmobile flip as part of the buildup…
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Parts Unlimited adds Virginia Championship Hare Scramble Series to program
Parts Unlimited has teamed up with the Virginia Championship Hare Scramble Series (VCHSS) as part of the 2021 We Support…
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2021 Aprilia RS 660 approved for MotoAmerica Twins Cup Championship
MotoAmerica announced that the 2021 Aprilia RS 660 has met the AMA’s homologation requirements and is approved to compete in…
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Swartz adds Energica to MOTUS, Dyno shop in Mass.
Italy-based Energica Motor Company S.p.A. has announced that its newest dealership in the U.S. is Energica of New England in…
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Europe: A look at the 1902 Laurin & Klement SLAVIA B 240cc single
To mark 120 years of motorsport, Czech company ŠKODA AUTO is presenting 18 of the most important sports models in…
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Snowmobile dealerships seeing new customers
After a summer and fall that saw unprecedented sales for powersports machines throughout, snowmobile dealerships are also finding new customers…
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Honda announces new PCX scooter, other 2021 models
Honda has announced one new and three returning small-displacement offerings, which include a sportbike and a trio of scooters. Leading…
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‘Put another dime in the jukebox’: Joan Jett teams up with Can-Am
As part of its ongoing efforts to promote diversity in powersports, BRP is collaborating with two power players in the…
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Rockford Fosgate begins shipping new Motorsports Can Speakers
Rockford Fosgate announced that the new Motorsports Can Speakers have started to ship. M2WL-65MB and M0WL-65MB are shipping now with…
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The Ranch Harley-Davidson moving locations, will add RV sales
Located in the college metropolitan community of College Station – home of Texas A&M – the owners of The Ranch…
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Taiga Motors plans merger
Electric personal watercraft and snowmobile manufacturer Taiga Motors plans to go public via a merger with a blank-check company sponsored…
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Rockford Fosgate begins shipping new M5 amplifiers
Tempe, Arizona-based Rockford Fosgate is now shipping the 5-channel and mono-block model of the new M5 amplifier line. The 800-watt…
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Triumph adds subprime lending partner for dealers
Triumph Motorcycles America and Ironhorse Funding have announced a multi-year financing program agreement. After a successful pilot program in 2020,…
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RevZilla, Cycle Gear, J&P hosting major show in May at Texas Motor Speedway
Comoto Holdings, parent company of RevZilla.com, Cycle Gear, J&P Cycles and REVER, is kicking off riding season by reimagining what…
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Harley-Davidson unveils new Pan America 1250 and Pan America 1250 Special
Harley-Davidson has announced it has leveraged its cutting-edge design and engineering capabilities to create the Pan America 1250 and Pan…
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Video: Snow Goer reviews the 2022 Ski-Doo Mach Z
They say that seeing is believing, and so we at Powersports Business would be remiss to not let you in…
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Triumph announces 2021 Bonneville lineup
The 2021 Triumph Bonneville lineup. With a bloodline that goes back to the iconic first 1959 Triumph Bonneville, Triumph has…
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NPA parent Copart reports Q2 fiscal 2021 financial results
Dallas-based Copart, Inc. (NASDAQ: CPRT) on Thursday reported financial results for the quarter ended Jan. 31, 2021. Copart is the…
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Ski-Doo reveals sibling brand Lynx coming to U.S. market with three 2022 models
Ski-Doo on Wednesday revealed that European sibling brand Lynx is coming to the North American market with three 2022 models:…
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Polaris announces retirement of Board member
Polaris today announced that Annette Clayton has decided not to stand for re-election to the Company’s Board of Directors and…
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