Top Stories
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Alumacraft earns third consecutive NMMA CSI Award
BRP has announced that Alumacraft is a recipient of a Customer Satisfaction Index (CSI) Award from the National Marine Manufacturers…
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Harley-Davidson tabs ex-Bain consultant Morrissey as chief electric vehicle officer
Harley-Davidson, Inc. today announced the appointment of Ryan Morrissey as Chief Electric Vehicle Officer (CEVO). Effective April 1, Morrissey will…
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Daytona Bike Week begins, expects 300k attendance: report
Daytona Beach Bike Week 2021 began on March 5 for motorcycle enthusiasts despite the ongoing pandemic, and with it is…
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Triumph announces new Rocket 3 R Black and Rocket 3 GT Triple Black Limited Edition
Triumph has announced the limited edition Rocket 3 R Black and Rocket 3 GT Triple Black Limited Editions are now…
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2021 Ski-Doo Dealer of the Year named
It’s always interesting to learn about which dealerships have risen to the top of the performance list for the various…
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Dealership offering 3-D archery event as part of 2021 model showcase
A 44,000 square-foot superstore that offers a variety of used and pre-owned PWC, motorcycles, ATVs and side-by-sides is taking their…
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TCFIF selected as exclusive floorplan provider for side-by-side manufacturer
The floorplan financing world in the powersports industry just took an interesting turn with news that one of the newest…
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Arctic Cat announces 2022 snowmobile lineup
Arctic Cat has announced its 2022 snowmobile lineup, continuing a 60-year tradition of offering new technology in the industry. Headlining…
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Polaris announces 2022 lineup featuring 22 new models, new engine
From mountain peaks to the ditches and trails of flatlands, Polaris has announced its 2022 snowmobile lineup that’s aimed to…
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Average RO revenue at metric dealerships revealed for 2020
The average RO revenue at metric dealerships in 2020 has been revealed thanks to an exclusive study for Powersports Business…
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Who handles your dealership’s Google reviews?
Dealers from throughout the country gathered again on #WebinarWednesday to learn about “How to Deal with Negative Google Reviews” on…
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TexPlex side-by-side race series gets CVT belt sponsor
The TexPlex 2021 side-by-side racing series kicks off on Saturday at the famed off-road racing park in Midlothian, Texas, with…
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Moose Racing reveals new roller gear bag
Moose Racing has introduced its new roller gear bag. This new gear bag has been completely redesigned with added durability…
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Honda marks 30th anniversary as presenting partner of Ride for Kids
On Sunday, Sept. 12, riders across the nation will join forces on a single day to support the 28,000 children…
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Norton hired as manager for Triumph America
Triumph Motorcycles America has named Jack Norton as its new marketing communications manager. Norton is an experienced marketing professional with…
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40 Under 40 nomination deadline less than two weeks away
If you are deadline-oriented and eager to celebrate the top performers at your dealership, you’re in the right spot. The…
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Swappable batteries consortium for motorcycles formed by four OEMs
Honda announced that the company has signed a letter of intent with KTM AG, Piaggio & C SpA and Yamaha…
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Dealer: 40% of PWC buyers in 2020 were first-time buyers
That rising pace of personal watercraft sales during 2020 brought with it many first-time entrants into the PWC community. In…
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Polaris announces plans for full-size electric Ranger
Polaris has unveiled plans to debut a new 2022 electric Ranger utility side-by-side in late December 2021. The full-size Ranger…
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Dealership names top salesman for 2020
It wasn’t much of a surprise when a dealership known for its top-notch sales and customer service awarded its annual…
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