News
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Ninja ZX-10R and Z900 return to Kawasaki’s 2024 motorcycle lineup
The Ninja ZX-10R and Ninja ZX-10R KRT Edition supersport will be available in both ABS and non-ABS versions. The Z900…
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Polaris unveils Ranger XD 1500, a new class of extreme duty UTVs, at dealer show in Nashville
Dealers and their families showed out in force, along with nearly as many Polaris employees to highlight the new products…
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Greenger partners with DRT Racing for youth supermoto series
This partnership will help propel young riders to a new level and mold them into future supermoto professionals while also…
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Polaris to acquire Walker Evans Enterprises
Polaris announced recently that it has reached an agreement to buy the manufacturer of many of its higher-end shock absorbers…
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Unlimited Off-Road Racing Series releases 2024 schedule
The 2024 Unlimited Off-Road Racing Series will include The Parker 400, The BFGoodrich Tires Mint 400 and The California 300…
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Gates launches new G-Force WorkHorse CVT belt for ORVs
Gates says its WorkHorse belts provide high operating performance and excellent heat resistance for better durability and load-carrying capability.
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U.S. Senate honors 50 years of MSF
10,000,000 motorcyclists have taken the Basic RiderCourse taught by MSF RiderCoaches in the last 50 years.
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Polaris unveils Ranger UTV and other 2024 off-road models
When we got the invite to attend the Polaris' summer dealer meeting in Nashville, we were excited get together with…
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Harley up a percentage point in North America for Q2
North America retail performance was up 1%, driven by strength in core categories such as Grand American Touring and Cruiser,…
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Synchrony returns as Platinum sponsor of the 2023 Accelerate Conference
Synchrony’s programs aim to drive increased sales at your dealership, cultivate lasting relationships, enhance the customer experience, and meet the…
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Yamaha reveals 2024 ATV and Side-by-Side lineup
Yamaha has introduced a wide array of new ORVs that meet the demands of enthusiasts and fit many jobsite and…
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AMA thanks all involved in 2023 Vintage Motorcycle Days event
The event is one of the largest single-weekend events in all of motorcycling, including North America’s largest motorcycle swap meet,…
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Sturgis announces fundraiser to help kids with cancer
Motorcyclists who participate in the “Ride for Kids to The Chip” fundraiser will be offered multiple perks, including special access…
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LIQUI MOLY USA partners with Florida Ski Riders
The Florida Ski Riders promotes the PWC lifestyle, generating awareness of the joys of personal watercraft riding while improving the…
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Last chance to nominate dealers, industry leaders for Accelerate awards
Powersports Business will accept 2023 Accelerate Conference 40 Under 40, Women With Spark, and Best-In-Class award nomination forms through July…
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Sea-Doo sets date for 2024 model year launch
More than 2,500 dealers are expected to converge at Club BRP this year, coming from around the globe to see…
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Yamaha launches year-long celebration of 50 years of the YZ
Yamaha is excited to share the story of the YZ and will continue to look back to iconic moments during…
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Automotive veterans enter powersports industry
Mike and Lisa Ward, part of the Classic Chevrolet automotive family, a well-established automotive dealership in Grapevine, Texas, have acquired…
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Suspects crash truck into Manchester dealership, steal motorcycles
According to NBC Connecticut, suspects recently crashed a truck into Manchester Honda KTM Husqvarna, then stole motorcycles and generators.
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California Judge rules to protect OHV recreation at Oceano Dunes
The court made clear that if the Coastal Commission wants to attempt to ban OHV recreation at the park, it…
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