News
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AMA adds Biketoberfest to its Gypsy Tour schedule
Biketoberfest weekend event will include motorcycle racing at Daytona International Speedway, motorcycle shows, hundreds of vendors, and scenic rides throughout…
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Sea-Doo and Alumacraft expand lineups in fishing segment
Sea-Doo reveals its 2025 FishPro Apex PWC and Switch Fish pontoon, and Alumacraft announces upgrades to its Trophy and Competitor…
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Maximizing F&I profits through reinsurance
Reinsurance is a strategy in which dealerships participate in the underwriting profit of the F&I products they sell such as…
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Liberty Media to sell F1 stock to fund $4.2 billion MotoGP purchase
The sale of over 10 million shares, priced at $77.50 per share, will provide the revenue to complete the deal…
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Chase Sexton captures 2024 Pro Motocross 450 class championship
It was a banner afternoon for the Austrian brand, which not only went 1-2 in the 450 Class but also…
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Drag Specialties onboards East region sales rep
Adam Ladd joins the East region sales team roster, covering the New Jersey and New York areas.
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LiveWire recalls Del Mar and Mulholland due to fuse issue
LiveWire is recalling certain 2024 S2 Del Mar and S2 Mulholland motorcycles due to a high voltage fuse that may…
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Bad winter causes snowmobile sales to trend downward
Snowmobile sales across the planet for the 2024 selling season dipped 9.7 percent to 112,650 units, according to numbers released…
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Power Hour: Keeway shares upcoming plans and new acquisitions
In this podcast episode, Luis Rojas of Keeway America discusses the release of the company's interesting new models, including a…
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PSB shares aftermarket news released in August
Powersports Business shares products and news from Len Performance, DRT Motorsports, Drag Specialties, KLIM, and Triumph.
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Powersports dealership helps feed children across northern Utah
Hosted at the XL Centerville dealership, assembly lines were created to put together pantry packs — which provide a child…
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MSF offers paid ads to boost RIDE Day turnout
Past MSF-supported RIDE Day campaigns have generated approximately 100,000 locally targeted impressions and about 2,500 online interactions.
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Sturgis Rally attendance up compared to 2023
Attendance at the rally this year was up by close to 3 percent compared to last year, and most notably,…
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PSB Honors Award nominations close August 31!
All 2024 Honors Awards nominations are due August 31 and we are excited to recognize winners at the 2025 Powersports…
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Can-Am releases 2025 ATVs, UTVs, and new model in three-wheel lineup
Can-Am's new Canyon model features higher ground clearance, longer suspension travel, all-road wheels, and enduro anti-slip pegs so riders can…
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Brothers sell Dutchess Recreational Vehicles of New York
Former owners Ken and Jeff Conston have been partners for over 24 years and will remain at the dealership for…
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Harley caves to online critics, cuts DEI efforts
According to a statement on the social media site X (formerly Twitter), Harley-Davidson is reducing some of its diversity, equity,…
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Camp RZR to kick off dune season in November
Held at Glamis Imperial Sand Dunes, the mecca of Southwest off-roading, this annual event will once again ignite passion and…
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NPA to host Golf Car Auction Festival
National Powersport Auctions (NPA) has announced The NPA Golf Car Auction Festival, taking place on Tuesday, September 10, 2024, at…
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Can-Am re-enters motorcycle segment with 2025 electric motorcycles
A key feature of the motorcycle lineup is an innovative liquid-cooled system, which includes the battery, charger, inverter, and motor.…
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