News
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Marine industry down double digits in November, smaller boats show resilience: Report
The data signals a softer finish to the boating season and continued normalization after pandemic-era highs.
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KYMCO USA adds tech-heavy Downtown GT 125i to 2026 lineup
KYMCO USA is rolling out the 2026 Downtown GT 125i, a premium 125cc scooter aimed at urban commuters and entry-level…
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Polaris unveils 2027 snowmobile lineup
The new lineup features two new mountain machines, expanded 9R engine availability, a new youth 200, and six exclusive models…
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Powersports offset Honda’s automotive losses as it posts solid motorcycle gains in 2025
For the nine months (April–December 2025), global motorcycle sales increased 6% to 16.44 million units, driven primarily by strong demand…
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Ski-Doo introduces new features, advancements for 2027 model year
A highlight for the 2027 model year is Ski-Doo's new 600RR engine, with a 130hp that promises more power, quicker…
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National Powersport Auctions breaks ground on Denton, Texas facility
NPA said the location will enhance service capabilities for powersports, RV and marine dealers, as well as lenders, manufacturers and…
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Industry mourns passing of George Barber, founder of Barber Vintage Motorsports Museum
Barber, whose name is synonymous with motorcycle preservation and heritage, built what is widely recognized as the world’s largest collection…
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Powersports Business names 2025 Best In Class dealerships
The Best In Class Dealership Award recognizes powersports dealerships that have demonstrated exceptional performance across key areas of the business,…
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Honda returns a diverse 2-wheel lineup for new model years
Honda's announcement confirms eight returning models for 2026 and 2027 MY, representing categories in adventure, miniMOTO, scooter, and trials.
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Accelerate Orlando delivers clarity, discipline and hard truths for 2026
From macroeconomic outlooks to dealership turnarounds, leadership development and AI‑driven tools, Accelerate showed the operational and cultural forces shaping powersports.
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Tariffs, PWC softness weigh on Yamaha profits despite stable motorcycle performance in 2025
Yamaha Motor's President and CEO Motofumi Shitara cited continued global uncertainty, including U.S. tariff policy and foreign exchange fluctuations, as…
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Turn 14 names Caitlyn Williams Central regional sales manager for Owned Brands
In the role, Williams will oversee dealer development, regional growth initiatives and sales strategy across the company’s portfolio of house…
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‘Fuel for Thought’ virtual series returns for fourth year to support motorsports event organizers
As rising operating costs and increasing marketing demands continue to pressure motorsports event organizers, High Gear Success is bringing back…
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Northpoint names Childress new VP of sales
Gary Childress will assume responsibilities overseeing and directing sales for the organization’s marine, powersports, recreational vehicle, and trailer divisions.
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Honda returns the Talon 1000 sport SxS for the 2026 model year
The R models get new 30-inch tires to further enhance performance over rough terrain, while the X trim levels retain…
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Nifty 50 spotlights top products shaping dealer profitability in 2026
Presented annually by Powersports Business, the Nifty 50 highlights 50 products and services that stand out for innovation, dealer impact…
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Yamaha CrossWave named Boating Magazine’s 2026 Boat of the Year
According to Boating, the CrossWave stood out for redefining the role of a personal watercraft. Rather than fitting into traditional…
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Coast Technology says new platform makes inventory management easier
With the release of Stealth Inventory v2, Coast Technology says the platform is bringing renewed focus to inventory as a…
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India-U.S. trade framework grants zero-duty access for premium Harley-Davidson bikes
India’s motorcycle market is huge — totaling tens of millions of units annually — but the premium 800cc+ segment remains…
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Wild Ass to debut new police collection at Daytona Bike Week
Wild Ass will launch its new BlueLine Collection on March 1 at Daytona Bike Week in support of all motorcycle-mounted…
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