Harley-Davidson has announced it has completed “The Rewire” – the critical overhaul of its business – setting a strong foundation for “The Hardwire,” the company’s 5-year strategic plan to deliver ...

Opening in spring of 2021 will be “Colorado’s largest powersports service center & showroom,” according to a recent announcement from All-Terrain Motorsports.The 47,000 square-foot and 8-acre new location will be ...

While some regions of the nation wait for help from Mother Nature for snow (and possibly OEM help with snowmobile inventory), other areas continue to see people wanting to keep ...

Mercury Marine, a division of Brunswick Corporation, has announced the installation of its first array of photovoltaic solar panels to be put to use at its world headquarters campus in ...

To thank healthcare workers and first responders for their heroic actions during the pandemic, Dunlop asked people to nominate their own “Humble Hero” for the chance to win a 2020 ...

Powersports Company of Beaver Dam, Wisconsin, has announced the addition of Polaris to its lineup. “We’re thrilled to add a new member to our wonderful product offerings. From world-famous snowmobiles ...

News from the Northeast is positive this season, as WMTW 8 ABC is reporting, “Snowmobiles are in huge demand as Mainers try to get through the winter amid the coronavirus ...

With heightened interest in outdoor recreation activities and ways to social distance, consumer demand for new boats surged across the country in 2020. The National Marine Manufacturers Association (NMMA), representing ...

Brembo has announced it has completed its acquisition of SBS Friction, a Danish company that develops and manufactures innovative and eco-friendly organic material brake pads for motorbikes. The transaction cost ...

The Gaylord Area Convention & Tourism Bureau has announced that the annual Michigan Snowmobile Festival has been postponed until February 2022. According to event marketing, “The Michigan Snowmobile Festival is ...