News
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Octane earns FICO Decision Award, expands credit access with FICO Auto Score 10
Fintech company Octane uses FICO Auto Score 10 to help grow originations by 36% and expand credit access in the…
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Suzuki Marine promotes two execs to VP roles
Suzuki Marine USA has promoted Brandon Cerka to vice president of sales and marketing and Jacob Ewing to vice president…
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Polaris Adventures surpasses two million customer rides
Polaris Adventures, which partners with small businesses to offer enthusiasts rental units and unique outdoor experiences, just went over the…
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Volcon adds floor plan and retail financing program
Volcon, the all-electric powersports company, announced it will work with Dealer Direct Financial to launch a new floor-plan financing program…
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Arctic Cat returns to snowmobile racing
Applications for Team Arctic race program were released May 22, and the brand will be actively competing and supporting racing…
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Robinson named Grand Marshal of 2025 FTGC
American flat track star Brandon Robinson will serve as Grand Marshal at this year's AMA Flat Track Grand Championship, held…
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Florida governor signs Boater Freedom Act into law
The bill prevents local bans on gas vessels and random vessel safety inspections without probable cause, and directs the FWC…
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Suzuki lays foundation for new motorcycle plant in India
The new plant, which will sit on 100 acres, is a $139.71 million investment from Suzuki, with an initial production…
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BRP reports first quarter financial results
BRP reports that its first-quarter revenue decreased $153 million compared to Q1 last year, as the company reduces its seasonal…
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My Financing USA partners with Rollick
The new partnership will allow dealers to be able to showcase their inventory to prequalified, active shoppers without paying listing…
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Cardo Systems unveils new waterproof microphone
Cardo's new IP67 microphone is built to endure dusty trails, wet, and rainy conditions, and also features a frost-resistant mic…
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Denago Powersports teams up with DX1
Denago Powersports will integrate DX1's cloud-based dealership management system so its dealerships can simplify tasks and improve day-to-day operations.
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Four Corners Motorcycle Rally returns Labor Day weekend for its 32nd anniversary
The four-day event will include races, a rodeo show, a motorcycle obstacle course, an Ives Brothers Wall of Death stunt…
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BMW dealers rank No. 1 in PSI study measuring service appointments
BMW dealerships were first in the 2025 Pied Piper PSI Service Telephone Effectiveness Powersports Industry Study, which measured service appointments…
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BRP President and CEO José Boisjoli announces retirement
Boisjoli says that during his 36-year career at BRP, he was proud to help shape the company's DNA and push…
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Beta bike sales jump in the US, reach record numbers
Beta's sales in the U.S. have been growing since the beginning of 2008, when the new line of its off-road…
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American Rider previews 2025 Harley-Davidson Fat Boy Gray Ghost Icons collection
The 2025 Harley-Davidson Fat Boy Gray Ghost is a limited-production model, with each of the 1,990 units serialized with its…
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Honda expands capacity, adds new production line at motorcycle plant in India
Honda's additional production line at its fourth manufacturing plant in India will turn it into the company's largest motorcycle assembly…
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Power Hour: International Female Ride Day and the women in powersports
Brendan sits down with two women who are leaders in the powersports industry to discuss International Female Ride Day and…
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2025 Distinguished Gentleman’s Ride raises $7.3 million
Held on May 18, the 2025 Distinguished Gentleman's Ride saw more than 125,000 motorcycles take the streets in 1,038 cities…
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