News
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RideNow dealerships post double-digit sales increase at Bike Week
RideNow's Indian Motorcycle Daytona Beach, along with its sister store, RideNow Daytona Beach, increased its Bike Week sales by 40%…
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AMA Motorcycle Hall of Famer Broc Glover honored with Legend status
Motorcycle racing icon Broc Glover joins a select group of Hall of Famers to earn the prestigious distinction of AMA…
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Despite blizzard conditions, new aftermarket products shine at NVP Louisville
Inclement weather didn't stop these aftermarket brands from showcasing their newest products at the 2026 NPV Product Expo in Louisville,…
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MIC’s 2026 Capitol Hill Fly-In open for registration
MIC members are encouraged to register for the 2026 Capitol Hill Fly-In that will take place May 18-19 in Washington,…
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Octane surpasses $2B in originations, sets other milestones in 2025
In addition to growing its loan originations by 29% year-over-year, Octane also strengthened its dealer and OEM network and opened…
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Galfer USA signs multiyear partnership deal with MotoAmerica
The partnership increases Galfer's presence at motorcycle racing competitions, bringing its technology to the highest levels of the MotoGP World…
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WPS now distributes Sawicki black-ceramic Intimidator exhausts
Sawicki says the move will reduce wait times for dealers looking for the premium black ceramic finish, one of the…
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Triumph adds updates to the 2026 Daytona 660
The reveal of the Daytona 660 completes Triumph’s Unleashed campaign, which featured 29 new and updated models for the 2026…
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Husqvarna extends manufacturer’s warranty to all street models
Husqvarna's four-year premium manufacturer's warranty now covers all street-homologated models within the travel, naked, and supermoto categories.
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Federal data shows powersports play vital role in outdoor recreation economy
Outdoor recreation generated $1.3 trillion in economic output in 2024, supporting 5.2 million American jobs and accounting for 2.4% of…
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RZR, Super Villain have strong showings, All Balls makes mark at King of the Hammers
RZR Factory Racing team's Brock Heger Heger makes history as the first limited-class side-by-side racer to finish the Mint 400…
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Poor snow conditions force cancellation of 2 major snowmobile events
The 2026 World Championship Snowmobile Hill Climb in Jackson Hole, Wyoming, and Colorado’s Spring Fling gathering are both cancelled due…
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Southeast-based racing organization will host 2 Mini Cup qualifiers
South Florida MiniGP will qualify young motorcycle riders for the 2026 Mission Mini Cup National Final in April and June…
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The Dealer Lab: Behavior change No. 1 — DREAM
Former dealer and host of The Dealer Lab Max Materne talks about dealers implementing change and how they get their…
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Comoto CEO elected to MIC Board of Directors
Zach Parham, who is the president and CEO of aftermarket retailer Comoto Holdings, was elected to the Motorcycle Industry Council…
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Taiga drops electric snowmobile lineup built on software-defined platform
Taiga's three-model lineup features industry-first geofencing, remote speed limiting, digital keys, and app-based fleet control built into every machine.
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Nebraska builder creates custom Honda Pilot ATV for actor Dax Shepard
A small Nebraska powersports builder is gaining national attention after a social media interaction led to a custom ATV build…
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Stark becomes first-ever e-motorcycle to win SuperEnduro title
Stark won the Manufacturers' Title for overall team performance throughout the series, accumulating the highest total points across the season.
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Clawson Motorsports gifts dirt bike to young rider after theft
A California powersports dealership stepped in to help a young rider return to the track after his dirt bike was…
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CPD hires new marketing and social media coordinator
Central Powersports Distribution (CPD) has appointed Erik Hoagenson as its new marketing and social media coordinator, expanding the company’s digital…
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