Harley-Davidson has announced it has completed “The Rewire” – the critical overhaul of its business – setting a strong foundation for “The Hardwire,” the company’s 5-year strategic plan to deliver ...
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All-Terrain Motorsports announces ‘Colorado’s largest powersports service center’ location
Opening in spring of 2021 will be “Colorado’s largest powersports service center & showroom,” according to a recent announcement from All-Terrain Motorsports.The 47,000 square-foot and 8-acre new location will be ...
Read More »ATV, side-by-side sales strong in Southwest: report
While some regions of the nation wait for help from Mother Nature for snow (and possibly OEM help with snowmobile inventory), other areas continue to see people wanting to keep ...
Read More »Mercury Marine installs solar array at HQ
Mercury Marine, a division of Brunswick Corporation, has announced the installation of its first array of photovoltaic solar panels to be put to use at its world headquarters campus in ...
Read More »Healthcare worker wins Dunlop-donated 2020 Harley-Davidson
To thank healthcare workers and first responders for their heroic actions during the pandemic, Dunlop asked people to nominate their own “Humble Hero” for the chance to win a 2020 ...
Read More »Dealership adds Polaris to lineup
Powersports Company of Beaver Dam, Wisconsin, has announced the addition of Polaris to its lineup. “We’re thrilled to add a new member to our wonderful product offerings. From world-famous snowmobiles ...
Read More »Maine, Northeast expect busy snowmobiling season: report
News from the Northeast is positive this season, as WMTW 8 ABC is reporting, “Snowmobiles are in huge demand as Mainers try to get through the winter amid the coronavirus ...
Read More »NMMA reports 13-year high for U.S. boat sales in 2020
With heightened interest in outdoor recreation activities and ways to social distance, consumer demand for new boats surged across the country in 2020. The National Marine Manufacturers Association (NMMA), representing ...
Read More »Brembo completes acquisition of SBS Friction
Brembo has announced it has completed its acquisition of SBS Friction, a Danish company that develops and manufactures innovative and eco-friendly organic material brake pads for motorbikes. The transaction cost ...
Read More »Michigan Snowmobile Festival cancelled for 2021
The Gaylord Area Convention & Tourism Bureau has announced that the annual Michigan Snowmobile Festival has been postponed until February 2022. According to event marketing, “The Michigan Snowmobile Festival is ...
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