News
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BRP makes marine business changes; 650 staff impacted globally
BRP announced today it has re-oriented its marine business by focusing on the growth of its boat brands with new…
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Polaris ORV retail still strong through May: analyst
A research note with insight into May Polaris off-road vehicle retail trends has been provided to Powersports Business by BMO…
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Analyst reports expectations for BRP side-by-side sales for fiscal Q1
A research note has been provided to Powersports Business by BMO Capital Markets analyst Gerrick Johnson with a look at…
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Exclusive data on ADV bike sales points to the South region
A study provided exclusively to Powersports Business readers from CDK Global Recreation showcases dealership retail trends in the U.S. for…
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European off-road brand grows to 75 U.S. dealer points
A strong and growing European off-road motorcycle brand is making big gains in the U.S., with dealerships continuing to add…
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MotoAmerica to reach 54 countries with Eurosport deal
MotoAmerica announced that its 10-round MotoAmerica Series will air to millions of viewers in 54 countries and territories in Europe…
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Yamaha adds new dealer point in Minnesota
Yamaha has turned to Minnesota’s most successful pre-owned motorcycle dealership as its newest dealership partner in the state. Brian Cox,…
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Parts Unlimited back as supporting partner of 2020 MotoAmerica
MotoAmerica announced that global powersports distributor Parts Unlimited, one of the series’ longest serving sponsors, will again be a supporting…
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Yamaha reveals 2021 Ténéré 700 dealership arrival timeline
Marietta, Georgia-based Yamaha Motor Corporation, USA (YMUS) announced the 2021 Ténéré 700 dealership arrival date for the U.S. market. Dealerships…
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New side-by-side accessory launches with $8.95 MSRP
Moose Utility Division has introduced its Elite Series Mirror Accent Plates. If your dealership’s customers currently have any Moose Utility…
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Honda dealers donate 15,000 face shields to healthcare facilities
In response to the COVID-19 pandemic, American Honda’s Powersports Division and its nationwide dealer network are collaborating to provide 15,000…
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Dealership’s track days kick off Memorial Day weekend
With mandated and suggested stay-at-home and quarantine orders commonplace around the U.S. since the onset of COVID-19, many powersports enthusiasts…
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You won’t believe how powersports retail is tracking in May month-to-date
That crazy high sales increase the average powersports dealership has been experiencing this month? It’s not just at your shop.…
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FLY Racing names new national sales manager
FLY Racing has named a new national sales manager, as well as new roles in marketing and media relations. Let’s…
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Polaris core ORV April retail rises mid-teens percent: analyst
Wells Fargo Securities hosted Polaris chairman and CEO Scott Wine and executive vice president and chief financial officer Mike Speetzen…
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All-new motorcycle limited to 30 bikes in U.S.
A premium British motorcycle brand has introduced the first motorcycle officially linked to the James Bond franchise, but there aren’t…
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OEM’s April dirt bike sales double with half of its dealers open
With numerous states facing stay-at-home orders, business shutdowns and quarantines, parents have been left scrambling to find ways to keep…
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Off-road OEM expanding footprint with two hires
A growing off-road vehicle manufacturer has has made two hires as it expands its footprint in the U.S. The combined…
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New motorcycle limited to 300 production units
MV Agusta will be starting the production of its Rush 1000 “drag strip-inspired” bike in June. The first bikes will…
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Did your dealership buck the declining parts revenue trend in April?
Dealerships in the U.S. that use the Lightspeed DMS found that the coronavirus pandemic impacted their parts departments to varying…
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