News
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Sherco USA adds industry veteran to key role
San Antonio-based Sherco USA has taken a big step forward this week with news that the company has hired a…
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BRP’s analyst and investor day offers Sea-Doo Switch seat time
BMO Capital Markets analyst Gerrick Johnson, who compiles the results of the Powersports Business Quarterly Dealer Surveys (complete your survey…
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Dealership gets big-time testimonial from former NFLer
How does your staff react when the recognizable face comes into your dealership seeking his or her next powersports vehicle?…
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5 Months Out – Accelerate Conference inches closer
While many of us are basking in record-breaking high temperatures this week, five short months from now we’ll be celebrating…
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Segway Powersports Canada announced recall on all Fugleman side-by-sides
Baltimore, Ontario-based Segway Powersports Canada announced last month that it issuing a recall on all 2022 E and X model…
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Motorcycle seat companies merge
As part of an effort to design new and innovative accessories that will enable riders to get more miles on…
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Dealership celebrates 150 units delivered in May
A Harley-Davidson dealership is celebrating the achievement of 150 bikes delivered that its staff hit during the month of May.…
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Piaggio Group’s Michele Colaninno named president of ACEM in Europe
Michele Colaninno, chief executive of Global Strategy, Product, Marketing and Innovation of the Piaggio Group (PIA.MI) as well as founder…
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Citroën launches limited run My Ami Buggy in France
Citroën has responded to the extremely positive reception that My Ami Buggy concept received in December 2021 by launching an…
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Torque Group added as Diamond Sponsor of Accelerate Conference
The 2022 Powersports Business Accelerate Conference took another major step forward this week when Torque Group signed on as a…
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All-new SX 4×4 FE part of 2023 Kawasaki Mule lineup
Kawasaki on Friday released its 2023 Mule side-by-side lineup, including the all-new Mule SX 4×4 FE. Here’s a closer look…
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Maniscalco named GM of Marine Service for Yamaha WaterCraft, outboards
Kennesaw, Georgia-based Yamaha U.S. Marine Business Unit announced today the appointment of Joe Maniscalco to general manager, Marine Service. In…
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Powersports Business TikTok celebrates 5,000 views
It’s been great to see some new dealerships getting starting on TikTok in recent weeks. Give yourself a July 1…
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Yamaha breaks ground on SMART Warehouse in Newnan, Ga.
Yamaha Motor Manufacturing Corporation (YMMC), based in Newnan, Georgia, broke ground Thursday on a new, advanced and innovative “SMART” Warehouse,…
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115,000 square-foot powersports complex groundbreaking starts
With construction having already begun on the project with an expected completion in late Summer of 2023, the newest powersports…
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Polaris hosts Ranger XP Kinetic press event
We’re still riding a high the day after some seat time as part of the Polaris Ranger XP Kinetic Press…
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Kawasaki unveils 4-seat 2023 Teryx KRX4 1000
Kawasaki this week announced the arrival of its Teryx KRX4 1000 sport side-by-side lineup for 2023. The all-new four-seater opens…
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Cardo Systems partners with KTM for Packtalk Edge
Cardo Systems has announced a partnership with KTM. As part of the partnership, Cardo will unveil the KTM Packtalk Edge,…
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BRP reveals Platinum Certified dealers for Q1 2022
Check out the June 2022 edition of Powersports Business magazine to see if your favorite BRP dealership was selected as…
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MOTO Pro scan tool for powersports vehicles released
El Monte, California-based MOTO Pro has released its comprehensive, full-functionality scan tool for motorcycles, side-by-sides, ATVs, snowmobiles and personal watercraft.…
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