Dealers
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Highlight video: 2022 Accelerate Conference
The new year is already flying by and your calendar is filling up, so remember to include the 2023 Powersports…
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Octane adds to investor base with $407MM ABS
Octane, the fintech dedicated to revolutionizing the buying experience for major recreational purchases, announced that it has completed a $406.9…
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Vision Wheel M4 ECSTAR Suzuki announces MotoAmerica team
Vision Wheel M4 ECSTAR Suzuki has revealed its three-rider 2023 MotoAmerica team. The season kicks off with the 81st Daytona…
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Indian Motorcycle reveals DTRA Hooligan Race team
Indian Motorcycle has signed Jamie Kimber and Gerard Bailo to compete in the 2023 DTRA Hooligan class. Indian has also…
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POD Active continues to protect MotoGP racers with new partner
POD Active, a motocross and action sports knee protection company, has announced its collaboration with nine-time MotoGP World Champion Valentino…
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Volcon develops off-road racing program with BFGoodrich
Volcon Inc. has announced its collaboration with BFGoodrich Tires for Volcon’s off-road racing program. The Volcon and BFGoodrich vehicle will…
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Yamaha Bicycles names regional field sales and marketing rep
Yamaha Bicycles has appointed Nate Espinosa as the representative for the northwest region of the U.S., as it continues to…
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Suzuki to launch Army Boot Camp event for RM owners
Suzuki Motor USA and the Pipes Motorsports Group will launch the Suzuki RM Army Boot Camp in April. The one-day…
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Pirelli to sponsor Daytona 200 as defending champion
Pirelli Tire North America will return to the 81st running of the Daytona 200 as the three-time defending champion. Hosted…
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Rollick prepares for 2023 after closing landmark year
Rollick, Inc., has closed a landmark year for its 2022 performance summary, highlighted by securing an additional $10 million in new…
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Twin Power to sponsor Daytona Sons of Speed live stream
Twin Power has revealed its sponsorship of the live broadcast of the Sons of Speed race at Daytona Bike Week…
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UBCO unveils SE electric motorbike
UBCO, an electric adventure motorbike company, has released its limited 2X2 Special Edition bike. A twist on its classic AWD…
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AMA Pro Racing names CEO
AMA Pro Racing has appointed Gene Crouch as chief executive officer (CEO). Crouch, who has served as the company’s chief operating officer since…
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Triumph hires race support manager
Triumph Motorcycles has welcomed Zach Lurie to manage future off-road models and support racing activity in North America. Lurie has…
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Riders from 16 countries enter Daytona 200
This year, 51 riders will race in the Daytona 200 on six different motorcycle brands, representing 16 countries. Riders will…
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MotoAnatomy Powered by Royal Enfield announces AFT two-rider team
MotoAnatomy Powered by Royal Enfield has announced the return of Johnny Lewis to its team to compete in the 2023…
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Dainese reveals motorcycle Touring 2023 collection
Dainese has released its new Touring 2023 collection that delivers functionality with every garment. The new articles in the collection…
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Indian unveils aggressive 2023 Sport Chief
Indian Motorcycle has unleashed its most aggressive iteration of the iconic Indian Chief with the launch of the Sport Chief.…
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Sonic acquires Harley-Davidson dealership, host of Sturgis
Powersports Business has learned that Sonic Automotive has purchased Black Hills Harley-Davidson, located in Rapid City, South Dakota. The dealership…
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NASCAR partners with All Kids Bike for Daytona Bike Week
The NASCAR Foundation and All Kids Bike are teaming up to provide an exclusive motorcycle giveaway during Daytona Bike Week…
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