Dealers
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National Powersport Auctions undergoes sales territory restructuring
NPA names new territory sales managers, inside sales representatives, and members of the Direct Buy team.
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Polaris unveils five-model 2024 Slingshot lineup
Polaris introduces bold graphics across the lineup, which will begin shipping to dealers in early 2024.
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Honda shares briefing on electric business
Honda revised its 2030 electric motorcycle annual sales target to 4 million units, up 500,000 units from what it announced…
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Pre-owned market update: Buying smart and going back to normal
We spoke to Ryan Keefe, vice president of marketing for National Powersport Auctions (NPA), about the latest trends in pre-owned…
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Yamaha Marine names 2022-2023 certified master technicians
Out of hundreds of applicants, approximately 30 technicians pass Yamaha’s certification exam on an annual basis.
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CFMOTO recalls 2022-’23 700CL-X for ABS software issue
The ABS control module software settings may delay braking when the hand brake lever is squeezed two or more times.
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Round No. 2 with F&I guru, Rob Greenwald
When you sell quality core protections that provide potential savings and bring customers back to you again and again, “you…
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EFG Companies launches marine protection products, enhances GAP program
Dealers can now offer marine consumers Marine Protection and WALKAWAY debt protection products, and a GAP Protection program.
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Tennessee Motorcycles & Music Revival set for May 16-19 at Loretta Lynn’s Ranch
The four-day festival welcomes motorcyclists, music fans, and camping enthusiasts. Tickets and camping go on sale December 1.
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Rider Magazine reviews 2024 Triumph TF 250-X
Rider shared that Triumph has worked closely with racing champions Ricky Carmichael and Iván Cervantes to develop the 4-stroke competition…
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AIMExpo announces keynote speaker
David Savlowitz will discuss how to take a business from an overcrowded market to uncontested spaces with untapped consumers to…
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Motorcycle Live 2023 concludes, matches last year’s success
Just under 90,000 newcomers, industry professionals, and passionate enthusiasts were in attendance.
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PSB reveals November hot products
Powersports Business has shared aftermarket products released from BRP, Moose, Jack Wolfskin, KLIM, Yoshimura, and Pirelli.
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Good times roll into Texas
PSB travels to Texas to explore Kawasaki's Demo Days tour and check out the company's Experience Tour during the NASCAR…
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Report: Outdoor recreation added $1 trillion to U.S. economy in 2022
The new figures reveal that outdoor recreation generates $1.1 trillion in economic output (2.2% of GDP), 4.98 million jobs and…
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Rollick teams up with USAA for manufacturer savings program
Through the Powersports Savings Program, USAA members can take advantage of exclusive offers provided by participating OEM manufacturers, resulting in…
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Trader Interactive CEO Lori Stacy retires, succeeded by David McMinn
McMinn will transition to the CEO role following successful stints as the company's chief financial officer and chief operating officer.
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Rider’s Advantage names national training director
Nick Gerber has been promoted to the national training director position.
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Oldest Yamaha dealership in Texas celebrates 50 years
The next big milestone for Texas Motor Sports will be an expansion and relocation, according to owner Perk Bearden.
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Verge Motorcycles unveils California Edition electric motorcycle
The motor of the bike is located in the rear wheel to allow for a larger battery, resulting in a…
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