Features
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Triumph launches debut electric bicycle, $3,750 MSRP
In a business originating with bicycles, and world-famous for making motorcycles for 118 years, Triumph is now entering the e-bicycle…
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Helmet distributor market share study released
Have you ever wanted to know which powersports helmet distributors led the pack in 2019 at retail? Check out the…
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KTM’s Thor Flash Collection now available at dealerships
KTM North America, Inc. launched its limited edition KTM PowerWear Thor Flash Collection over the weekend in Salt Lake City…
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PPE now part of product lineup for accessory company
An industry company that was already in the business of making personal protective equipment has launched PPE for healthcare personnel…
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European off-road brand grows to 75 U.S. dealer points
A strong and growing European off-road motorcycle brand is making big gains in the U.S., with dealerships continuing to add…
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Yamaha adds new dealer point in Minnesota
Yamaha has turned to Minnesota’s most successful pre-owned motorcycle dealership as its newest dealership partner in the state. Brian Cox,…
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OEM’s April dirt bike sales double with half of its dealers open
With numerous states facing stay-at-home orders, business shutdowns and quarantines, parents have been left scrambling to find ways to keep…
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624 pounds of food collected with dealer’s outreach
Every dealership feeds a customer’s need for speed. But one dealership is looking to do more by also feeding its…
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Top-selling entry-level enduro motorcycle gets $7,799 MSRP for 2021
One of the top-selling entry-level enduro motorcycles in America is set for July availability and brings a $7,779 MSRP. BETA…
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An 800 percent increase in e-commerce queries from dealerships during COVID-19
As online traffic increases due to adapting purchasing habits with the onset of COVID-19, dealerships are finding value in a…
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Study reveals top OEM brands for dealership website responses
The 2020 Pied Piper Prospect Satisfaction Index for Internet Lead Effectiveness Study has been revealed. As you can see, the…
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Ex-BMW, H-D, Triumph exec lands with KYMCO USA
KYMCO USA, Inc. announced that a 25-year veteran of the powersports industry with stops at such companies as BMW Motorrad,…
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BRP announces 90-day warranty extension for all products
BRP has decided to make the current period a little more bearable by announcing a 90-day extension to all of…
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Polaris, Vikings team up for healthcare worker support with hat
Polaris and the Minnesota Vikings have partnered to create a limited edition Unite The North hat in recognition of healthcare…
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E-bike evolution: Dealerships offer lightweight options
With nearly 10 percent of franchised powersports dealerships adding electric bicycles to their showroom floors, Powersports Business staff reporter Nick…
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Bike donation to nurse after theft brings goodwill
The following report from Powersports Business staff reporter Nick Longworth describes how a local dealership stepped in during COVID-19 to…
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BRP implements temporary salary cuts in light of COVID-19
BRP has announced a series of additional measures in light of the COVID-19 pandemic. After slowing down and temporarily suspending…
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Yamaha’s Georgia factory donates to COVID-19 relief
Yamaha Motor Manufacturing Corporation of America in Newnan, Georgia, has donated supplies including 380 respirators, 49,000 gloves, 325 Tyvek suits,…
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Honda’s Chuck Boderman joins PSB Video Chat (video)
Powersports Business editor Dave McMahon is joined by Chuck Boderman, American Honda VP of Powersports, for an update on Q1…
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