Comoto CEO elected to MIC Board of Directors
Motorcycle Industry Council announced that its members have elected Zach Parham to the MIC Board of Directors.
Parham is the president and CEO of aftermarket retailer Comoto Holdings, which has a portfolio that includes Cycle Gear, RevZilla, J&P Cycles, and REVER. Parham brings retail, content, and consumer-facing experience to the board.
Parham has been the chief executive of Comoto since December 2023. He started his powersports career back in 2007 with J&P Cycle, eventually working his way up to president, where he served from 2017 to 2020.
“I’m honored to be elected to the MIC Board of Directors,” Parham says. “Having grown up in this industry and now leading Comoto, I understand how important strong advocacy and collaboration are as motorcycling continues to navigate generational and structural change.”
“MIC’s strength comes from the collaboration between our members, our board, and our staff,” adds Christy LaCurelle, president and CEO of MIC. “Zach brings valuable retail and operational experience, and his background in the aftermarket retail space adds important perspective to the board.”
Current MIC Board of Directors
- Chairman Derek Brooks, Yamaha Motor Corporation, U.S.A.
- Vice Chairman John Hinz, KTM North America
- David Baker, Bombardier Recreational Products
- Ashmore Ellis, Babes Ride Out and Babes in the Dirt
- Kerry Graeber, Suzuki Motor USA
- Robin Hartfiel, Dealernews
- Cory Knudtson, Indian Motorcycle
- Paul Langley, LeMans Corporation
- Erik Larson, Piaggio Group Americas
- Rod Lopusnak, Triumph Motorcycles America
- Teri Lynn, Troy Lee Designs
- Shawn McLean, BMW Motorrad USA
- Zach Parham, Comoto Holdings
- Bill Savino, American Honda Motor Co.
- Eric Sievers, Kawasaki Motors Corp., U.S.A.
