Royal Enfield, Vintage Rides bring guided motorcycle tours to Sturgis, North America
Royal Enfield North America has partnered with motorcycle travel company Vintage Rides to launch guided and self-guided motorcycle tours in the United States, expanding a global partnership into the North American market.
The partnership allows riders to explore U.S. riding destinations aboard travel-prepared Royal Enfield motorcycles, with the first offerings centered in South Dakota’s Black Hills.
The launch coincides with the 2026 Sturgis Motorcycle Rally, which runs through Aug. 16. Vintage Rides will offer rentals of Royal Enfield motorcycles from its Black Hills-based North American fleet, allowing riders to explore the area before or during the rally.
Following Sturgis, riders can choose from two self-guided routes: the Best of the Black Hills and Black Hills Blast tours, with departures scheduled for Aug. 17. The tours include curated riding routes and accommodations while allowing participants to travel at their own pace.
Royal Enfield and Vintage Rides already offer motorcycle travel experiences in destinations across the Himalayas, South America, Europe, Africa and Asia. The companies said the North American expansion will eventually include additional riding destinations and both fully guided and self-guided options.
Guided tours will be led by experienced tour leaders, while self-guided adventures will provide riders with planned routes and accommodations without requiring them to travel as part of a guided group.
“Expanding the Vintage Rides and Royal Enfield partnership into North America provides a fantastic opportunity for both existing and potential Royal Enfield riders to experience adventure travel to its full,” says Nathan Kolbe, Royal Enfield head of marketing for the Americas. “Riders can maximize riding enjoyment through the dynamic landscapes of North America, while letting the Vintage Rides team take care of the routes and accommodation.”
Vintage Rides founder Alexandre Zurcher said the North American launch represents an expansion of the companies’ longstanding relationship.
“Being able to enhance our longstanding relationship with Royal Enfield by introducing the first tours into North America is a significant moment for us,” Zurcher adds.
The partnership adds another avenue for connecting riders with the brand outside the dealership and traditional motorcycle ownership experience. The company said the organized tours are intended to help riders discover new destinations and connect with other Royal Enfield enthusiasts.
More information about the U.S. tours is available through Vintage Rides’ website.
