UTV
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Segway
Segway Powersports sells out initial Super Villain inventory in two weeks
Segway Powersports said it is ramping up production to meet demand, with additional inventory expected to become more widely available…
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Hisun
HISUN Motors USA promotes Zegin Braun to VP of sales
Braun, who most recently served as national sales manager, will now oversee a unified sales structure designed to improve execution,…
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Honda
Honda overhauls Pioneer 1000 lineup for 2026, adds enclosed HVAC-equipped Elite model
The overhaul comes as Honda marks the 10th anniversary of the Pioneer 1000 platform. The overhaul includes its first fully…
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Can-Am
Can-Am transforms Defender into ultimate hunting rig for MeatEater
The purpose-built UTV blends Can‑Am engineering, S3 Powersports fabrication, and MeatEater’s field-tested expertise into a one‑of‑a‑kind hunting rig.
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UTV
Federal data shows powersports play vital role in outdoor recreation economy
Outdoor recreation generated $1.3 trillion in economic output in 2024, supporting 5.2 million American jobs and accounting for 2.4% of…
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Side-by-Side
RZR, Super Villain have strong showings, All Balls makes mark at King of the Hammers
RZR Factory Racing team's Brock Heger Heger makes history as the first limited-class side-by-side racer to finish the Mint 400…
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ATV
Nebraska builder creates custom Honda Pilot ATV for actor Dax Shepard
A small Nebraska powersports builder is gaining national attention after a social media interaction led to a custom ATV build…
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UTV
Turn 14 announces winner of first-ever UTV-build giveaway
Awarded to Avid Cycles out of Victorville, California, the custom build started with a Can-Am Maverick X3 X RS Turbo…
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Yamaha
Power Hour: Mike Martinez’s 32-year career anchored by Rhino’s industry impact
As a product planner at the time, Mike Martinez helped push forward a simple but game-changing concept: a sit-in, side-by-side…
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UTV
Equip Expo introduces two-city rotation for future trade shows
Beginning in 2029, the annual outdoor power equipment trade show will rotate between Orlando, Florida, and Louisville, Kentucky, with each…
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Yamaha
Tariffs, PWC softness weigh on Yamaha profits despite stable motorcycle performance in 2025
Yamaha Motor's President and CEO Motofumi Shitara cited continued global uncertainty, including U.S. tariff policy and foreign exchange fluctuations, as…
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Polaris
Polaris expands all-weather SxS lineup with two new Ranger models
Polaris improves on cold-weather comfort with a factory-installed heating system for the Ranger 1000 CAB, while the 2027 Ranger XP…
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UTV
Data analysis: UTV market sales fall 7.2% in 2024
Research performed by Minneapolis‑based firm Power Products Marketing shows that the North American UTV market dropped more than 7% in…
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Kawasaki
Kawasaki expands 2026 ORV lineup with new Teryx H2 models, updated Brute Force 450 and broad Ridge range
With new sport side-by-sides, refreshed ATVs and an expanding premium utility portfolio, Kawasaki’s 2026 ORV strategy positions dealers to cover…
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Can-Am
BRP hits 2M-vehicle milestone at its Mexico manufacturing site
The Juárez campus in Mexico features three buildings and manufacturers Can-Am's off-road range, including the Defender, Maverick, Commander, and Outlander.
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UTV
Demand spikes following Massimo’s UTV unveiling at AIMExpo
The manufacturer says the preorder demand for its Sentinel Series has increased significantly; brings affordability to the all-weather UTV segment
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Electric
Kandi makes connections at AIMExpo, focuses on North American expansion
The China-based electric golf cart and UTV manufacturer says North America remains one of its core strategic markets for Kandi's…
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UTV
Denago’s new RanchHawk brings value to the UTV segment
Denago is breaking into the value-UTV market with the all-new RanchHawk 650FI, a 623cc-powered side-by-side that is priced at less…
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UTV
Florida’s ROHVA opposes bill allowing ROVs on public roads
Florida's Recreational Off-Highway Vehicle Association and other Florida lawmakers are showing dissent toward allowing ROVs on public roads.
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UTV
Massimo plans to launch new fully enclosed, HVAC-equipped UTV
The Sentinel 1500 is still under development, and additional information regarding specs, features, and availability will be announced later in…
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