dealers
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Service Providers
Coast Technology says new platform makes inventory management easier
With the release of Stealth Inventory v2, Coast Technology says the platform is bringing renewed focus to inventory as a…
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Harley-Davidson
Harley-Davidson details reset plan as Q4 loss widens
North America retail sales declined 13% for the full year but rose 5% in the fourth quarter, driven by strength…
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Dealers
Avoid costly mistakes: Navigating warranty reimbursements
Attorney Hillary Holmes Reaume tells dealers how they can turn the warranty reimbursement process from a frustrating chore into a…
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Features
Gamifying dealership operations to improve performance
Industry veteran Mark Sheffield shares his story on how visible, ongoing contests can be applied to how we run powersports…
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Distributors/Aftermarket
Barker’s Exhaust acquired by neighboring powersports dealer
LaBaron's Powersports, located in Brown City, Michigan, acquired Barker's Exhaust Co., which sits on the same property as the dealership.
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Dealers
Nearly 79% of dealer websites perform poorly, Overfuel reports
Overfuel found that performance failures continue to suppress visibility, waste paid media, and erode shopper trust across the powersports industry.
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Snowmobile
Snowmobilers’ ingenuity helps rescue horse stranded seven months in Wyoming backcountry
In late January, a coalition of Wyoming snowmobilers and volunteers used specialized snow machines, a snowcat, and an improvised river-raft…
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Zero Motorcycles
Zero caps 2025 with impressive sales surge and dealer expansion
Zero Motorcycles closed out 2025 with strong global momentum, posting significant retail sales growth, expanding its dealer network, and gaining…
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Dealers
The Dealer Lab: Redesigning the dealership model
In the second installment of The Dealer Lab, Max Materne uses his turned-around store as a real-world test site for…
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Features
New Year’s resolutions: Winter planning before the spring selling season hits
Commercial risk consultant Zach Materne offers ways dealers can prepare during the winter downtime before the spring selling season begins.
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Ducati
Ducati weathers 2025 headwinds, preps dealers for a model-heavy 2026
Despite global deliveries falling 7%, Ducati's Multistrada — in all its versions —is the best-selling model in 2025, with almost…
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Dealers
NATDA announces finalists for Industry Excellence Awards
The North American Trailer Dealers Association's Industry Excellence Awards Banquet is taking place Feb. 17-19, at the Reno-Sparks Convention Center in…
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Dealers
Changes to your dealership’s AOR can have big consequences
Attorney Hilary Holmes Rheaume explains how changes to a dealership's area of responsibility can completely reshape the competitive landscape.
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Finance and Insurance
Rider’s Advantage unveils new brand identity to dealers at Accelerate
The updated branding includes a new logo, a vibrant color palette, and refined messaging that emphasize Rider’s Advantage’s commitment to…
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Dealers
Towers adds to his portfolio, buys Iowa H-D store from McGrath family
The deal marks the sixth Harley-Davidson dealership purchased by Steven Towers over the last three years, and his second H-D…
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Features
Hire smarter: Avoid these common mistakes
In the powersports industry, a poor hire can be costly. Jan Plessner from Action Recruiting walks us through how to…
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Dealers
The Dealer Lab: Redesigning the dealership model
After sharing his 90-day turnaround project, Max Materne is launching the Dealer Lab, where dealership strategies and processes will be…
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Service Providers
MotoHunt-Revvable partnership helps dealers buy smarter, fund deals faster
The partnership connects MotoHunt’s live market valuation, trade-in appraisal tools, and inventory intelligence platform with Revvable’s lender-integrated credit application technology.
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Finance and Insurance
Protective closes Portfolio deal, enhances dealer wealth, F&I solutions
The transaction, which closed Jan. 5, should strengthen Protective's market leadership and expand dealer wealth solutions across multiple vehicle sectors.
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Dealers
Selling your dealership: the checklist every owner forgets
Jacob Berry sat down with Courtney Bernhard from Performance Brokerage Services, where they discussed the dos and don'ts of selling…
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