Keeway America names Midwest regional sales manager
Keeway America has appointed Erik Lothian as Midwest regional sales manager, reinforcing the distributor’s investment in dealer development and field sales leadership across the region.
Lothian brings more than 20 years of powersports industry experience to the role, including leadership positions with Royal Enfield, Western Power Sports and Triumph Motorcycles America. He has built a reputation for driving regional growth and strengthening dealer networks in competitive markets.
In his new position, Lothian will oversee dealer development and sales operations throughout the Midwest, working directly with retailers to expand brand presence and execute sales initiatives across Benelli, Keeway and Benda product lines.
Keeway America, headquartered in Frisco, Texas, is the exclusive U.S. distributor for Benelli, Keeway and Benda motorcycles and scooters. The company said the addition of Lothian reflects its continued focus on dealer support and long-term growth in the U.S. market.
For dealers, the appointment signals additional field-level engagement as the distributor works to expand distribution and improve retail performance across its multi-brand portfolio.
