WPS
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Distributors/Aftermarket
Fly Racing teams up with Honda for product launch
The launch of Honda’s 2025 line coincided with Fly Racing’s 2025 collection coming to market, and the synergy was undeniable.
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Latest News
Western Power Sports focuses on long-term growth
WPS now has four facilities instead of seven to meet customer needs more efficiently, and the distributor can service 97%…
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Latest News
WPS adds industry veterans to global sales management team
The company has hired Senior Director of Field Sales Troy Ozias and Director of International Sales Jamie Nutzmann.
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Latest News
WPS to distribute ABUS products
ABUS manufacturers a variety of motorcycle security solutions including disc locks, chain locks, folding locks, u-locks and floor and ground…
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Latest News
WPS named exclusive distributor for System 3 Off-Road
Dealers can place orders through WPS for System 3 tires and wheels starting today.
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Distributors/Aftermarket
WPS distributes new high-mileage tire line
Western Power Sports has introduced a new line of Shinko tires that target motorcycle riders craving a high-mileage tire. Manufactured…
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Dealers
WPS signs distribution agreement with S&S Cycle
Western Power Sports (WPS) has partnered with S&S Cycle to distribute off-road exhaust systems and performance parts through the WPS…
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Dealers
WPS signs significant distribution agreement
Western Power Sports (WPS) has announced its partnership with 100%, a premium sports performance and goggle brand, and will distribute…
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Aftermarket
WPS adds UTV windshield line to Open Trail brand
WPS has announced that it is introducing a new line of UTV windshields for its Open Trail brand of ATV…
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Dealers
FLY Racing unveils 2022.5 Kinetic Mesh Racewear; debuts at Pala
FLY Racing has revealed its 2022.5 Kinetic Mesh Racewear. FLY racers debuted the sets on Saturday at the first round…
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Dealers
WPS holds Sales Meeting in Boise
The WPS Sales Meeting last week in Boise offered the distributorship a chance to gather its sales team and provide…
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Dealers
WPS parent Arrowhead makes acquisition
Two months after having acquired Western Power Sports, Minnesota-based Arrowhead Engineered Products has announced the acquisition of a company with…
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Dealers
‘It’s just been a great ride:’ Former owner Shoemaker on sale of WPS (video)
After 38 years with the company including 21 as owner, Craig Shoemaker has sold Western Power Sports to Arrowhead Engineered…
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Dealers
FLY Racing signs two-year deal with race team
FLY Racing announced the re-signing of the Rocky Mountain ATV/MC/KTM/WPS race team for a two-year agreement. To further the partnership…
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Distributors/Aftermarket
Muc-Off establishes partnership with Western Power Sports
“We’re stoked to have partnered with one of the best powersports distributors in the business. They’ve got an incredible history…
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Distributors/Aftermarket
Muc-Off establishes partnership with Western Power Sports
“We’re stoked to have partnered with one of the best powersports distributors in the business. They’ve got an incredible history…
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Dealers
Distributor announces V-twin brand sales manager promotion
There’s never a better way to start a month than by learning about promotions being made throughout the industry. The…
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Dealers
Distributor announces V-twin product director promotion
There’s never a better way to start a month than by learning about promotions being made throughout the industry. The…
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Dealers
Helmet brand extends distributor partnership
Powersports Business has learned that there’s been a exclusive partnership extension between one of the major distributors and a helmet…
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News
Western Power Sports hosts Ride Day for dealers (video)
Western Power Sports hosted its third annual Ride Day for dealers at Durhamtown Plantation in Georgia. For a great recap…
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