"We’re stoked to have partnered with one of the best powersports distributors in the business. They’ve got an incredible history and a great reputation within the industry. It’s a real win for us to be able to make a partnership like this happen and we can’t wait to introduce more customers to our epic range of Muc-Off products," said Muc-Off head of North America sales Tony Zanca in a recent announcement of the partnership between the company and Western Power Sports.
Based in Boise, Idaho, and established in 1960, Western Powersports is one of the largest powersports distributors in North America, with seven warehouse locations stocking over 130,000 products for motorcycles, ATVs, UTVs, snowmobiles, along with watercraft parts, garments and accessories. The company distributes to more than 10,000 dealers across the globe and employ more than 850 members of staff.
The partnership signifies an increased focus in the North American market for Muc-Off. In December 2020, the company became headline sponsors of Muc-Off Honda – a three-rider AMA Supercross Team made up of Justin Brayton, Mitchell Harrison and Mitchell Oldenburg. Western Power Sports owns FLY Racing, who also sponsors Muc-Off Honda, which is where the relationship began.
“Muc-Off has a highly visible and effective line of products, with a constantly growing presence, in the U.S. for many years, we are proud to have created a partnership with them on both the racing side and now the product distribution side as well,” said vice president of product management Dan Lopez in the announcement.