Honda reveals record-breaking Red Rider Rewards program
American Honda has announced its updated Red Rider Rewards program for the 2025 season, with a record-breaking contingency for racers. This generous package is available to racers of a variety of disciplines, demonstrating Honda’s dedication to supporting competitors at all levels.
Honda supports over 190 race series across the U.S., with more than 1,425 events spanning 11 disciplines, including AMA Supercross and AMA Pro Motocross, AMA Arenacross, amateur motocross, various forms of off-road racing, flat track, road racing, and side-by-side racing. In total, there are nearly $16.5 million in possible payouts offered.
Covered Honda models include the CRF Performance line, the CBR family of sport bikes, Talon sport side-by-sides and more.
For 2025, Honda has transitioned the Red Rider Rewards program to the Brandecation race-contingency platform. The new platform delivers a smooth user experience to help with checking and using race earnings, whether using a computer, smartphone or tablet. All participants must register with the new platform by logging on to HondaRideRed.com and clicking “enroll.”
“We’re excited to continue to grow the Red Rider Rewards program each year, as we want to reward our customers for their efforts,” says Jeff Weiner, assistant manager of racing at American Honda. “Honda has a tradition of success in all facets of racing, and we want to encourage racers to Ride Red. We look forward to seeing how our Red Riders perform this season, and to rewarding them for their efforts.”
In addition to the Red Rider Rewards contingency program, Honda offers trackside support at many races through partnerships with JCR Honda, SLR Honda, Phoenix Racing Honda, Honda Talon Factory Racing, and DR Powersports.
