American Honda
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UTV
Honda Pioneer 700, Pioneer 520 UTVs return with versatile utility for 2027
Honda is bringing back two of its utility workhorses for 2027 with the Pioneer 700 and Pioneer 520, providing multi-purpose…
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Honda
Strong sales leads Honda to restructure its powersports, marine divisions
Honda's powersports and marine divisions both exceeded 2025-’26 fiscal-year sales targets, prompting the OEM to restructure its Power Sports &…
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Honda
Honda remembers Ray Blank and his industry-shaping leadership
Blank served as senior vice president for nearly 30 years and helped guide Honda and its motorcycle division during an…
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Honda
Honda unveils retro-inspired CB1000F for new model year
This inspired model draws design inspiration from the 1979 CB750F AMA Superbike racer. Also included in the on-road range are…
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Honda
American Honda announces HRC Performance Shop pilot program
Three dealerships were selected to participate in the pilot program and will receive access to specialized HRC parts, components, and…
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Honda
Honda overhauls Pioneer 1000 lineup for 2026, adds enclosed HVAC-equipped Elite model
The overhaul comes as Honda marks the 10th anniversary of the Pioneer 1000 platform. The overhaul includes its first fully…
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Finance and Insurance
Octane surpasses $2B in originations, sets other milestones in 2025
In addition to growing its loan originations by 29% year-over-year, Octane also strengthened its dealer and OEM network and opened…
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ATV
Honda to spotlight innovation at AIMExpo 2026, invests $9.6 million in ATV plant
As Honda prepares for AIMExpo and invests in U.S. manufacturing, both initiatives underscore its commitment to dealer relationships, American production,…
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Honda
Honda South Carolina Manufacturing rolls 500,000th UTV off the line
The landmark unit — a Pioneer 1000 — rolled off the line during a plant-wide celebration, underscoring the facility’s role…
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Finance and Insurance
Honda, Octane team up to expand financing opportunities
Octane says that through this new partnership, Honda dealerships and non-prime customers will benefit from new financing options and digital…
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Honda
American Honda renews Pro Motocross partnership, returns as RedBud title sponsor
American Honda has renewed its long-standing partnership with the Pro Motocross Championship, continuing its deep-rooted legacy in U.S. motocross by…
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Honda
Rider shares 2025 Gold Wing video, busting ‘couch on wheels’ myth for younger buyers
To dispel the "couch on wheels" myth, and with support from Honda, Rider editors created a video titled “Think you…
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Honda
Honda announces popular bike models to make their U.S. debut
CB750 Hornet, CB1000 Hornet SP, and the NT1100 DCT headline Honda's new-model announcement for 2025.
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Honda
Honda hosts 1,700 students to promote U.S. manufacturing careers
MFG Day 2024 was officially held on Friday, Oct. 4, but the company began welcoming students to several plants in…
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Honda
American Honda brings Dax 125 to U.S. market
The Honda Dax 125 model honors the 1969 Trail 70 that was popular in the U.S. and joins the Grom,…
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Honda
American Honda reveals two popular ORVs returning
The newly christened Rubicon 4X4 Automatic ATV pairs its new name with an updated look, and the popular Pioneer 520…
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Latest News
Ricky Brabec wins second Dakar Rally
In 2020, the Californian became the first American to win the motorcycle class in the grueling event, and four years…
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Latest News
Honda confirms 2024 XL750 Transalp for the U.S. market
The new-generation Transalp has been a hit in the European market over the past few months, and now U.S. customers…
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Honda
The new American Honda Collection Hall features 20 iconic motorcycles
The products on display represent the more than six decades since American Honda Motor Co., Inc. was established in 1959…
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Dealers
About 32,000 side-by-sides recalled
The Washington, D.C.-based U.S. Consumer Product Safety Commission (CPSC) announced on Wednesday that about 32,000 side-by-sides from the 2019-21 model…
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