American Honda
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ATV
Honda to spotlight innovation at AIMExpo 2026, invests $9.6 million in ATV plant
As Honda prepares for AIMExpo and invests in U.S. manufacturing, both initiatives underscore its commitment to dealer relationships, American production,…
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Honda
Honda South Carolina Manufacturing rolls 500,000th UTV off the line
The landmark unit — a Pioneer 1000 — rolled off the line during a plant-wide celebration, underscoring the facility’s role…
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Finance and Insurance
Honda, Octane team up to expand financing opportunities
Octane says that through this new partnership, Honda dealerships and non-prime customers will benefit from new financing options and digital…
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Honda
American Honda renews Pro Motocross partnership, returns as RedBud title sponsor
American Honda has renewed its long-standing partnership with the Pro Motocross Championship, continuing its deep-rooted legacy in U.S. motocross by…
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Honda
Rider shares 2025 Gold Wing video, busting ‘couch on wheels’ myth for younger buyers
To dispel the "couch on wheels" myth, and with support from Honda, Rider editors created a video titled “Think you…
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Honda
Honda announces popular bike models to make their U.S. debut
CB750 Hornet, CB1000 Hornet SP, and the NT1100 DCT headline Honda's new-model announcement for 2025.
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Honda
Honda hosts 1,700 students to promote U.S. manufacturing careers
MFG Day 2024 was officially held on Friday, Oct. 4, but the company began welcoming students to several plants in…
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Honda
American Honda brings Dax 125 to U.S. market
The Honda Dax 125 model honors the 1969 Trail 70 that was popular in the U.S. and joins the Grom,…
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Honda
American Honda reveals two popular ORVs returning
The newly christened Rubicon 4X4 Automatic ATV pairs its new name with an updated look, and the popular Pioneer 520…
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Latest News
Ricky Brabec wins second Dakar Rally
In 2020, the Californian became the first American to win the motorcycle class in the grueling event, and four years…
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Latest News
Honda confirms 2024 XL750 Transalp for the U.S. market
The new-generation Transalp has been a hit in the European market over the past few months, and now U.S. customers…
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Honda
The new American Honda Collection Hall features 20 iconic motorcycles
The products on display represent the more than six decades since American Honda Motor Co., Inc. was established in 1959…
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Dealers
About 32,000 side-by-sides recalled
The Washington, D.C.-based U.S. Consumer Product Safety Commission (CPSC) announced on Wednesday that about 32,000 side-by-sides from the 2019-21 model…
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ATV
After nearly four decades in powersports, Boderman shifts into new Honda role
Chuck Boderman, who spent nearly four decades in the American Honda Motorcycle and Powersports division, has shifted into a new…
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Dealers
Dump bed, larger engine part of new 2021 side-by-side; $9,499 MSRP
A new side-by-side for the 2021 model-year will include a dump bed and a larger engine as part of its…
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Dealers
35-year industry veteran joins software company
North Carolina-based Powersports Data Solutions, parent company of Service Manager Pro, announced that former American Honda national service manager Brad…
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Dealers
Motocross racer to miss 2020 AMA series
American Honda has announced that one of its race team members will sit out the 2020 AMA Pro Motocross series…
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Dealers
Honda to miss Loretta Lynn’s amid COVID-19 concerns
Due to an array of considerations stemming from the COVID-19 pandemic, American Honda has confirmed that they will not have…
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Dealers
American Honda provides statement concerning termination of Abernathy’s
The following statement provided to Powersports Business is from American Honda: American Honda has conducted an independent investigation of various…
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Dealers
American Honda confirms cyber attack
Torrance, California-based American Honda distributed the following press release on Wednesday related to how a cyber attack impacted the company’s…
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