Denago brings in industry veteran to run parts and services
Denago Powersports is onboarding powersports veteran John Lawson as its new parts and services manager. With more than 25 years of industry experience, Lawson will play an integral role at the Denago Powersports headquarters in Dallas.
“We understand that parts and service support is one of the most crucial parts of establishing a powersports brand,” says David Garibyan, general manager of Denago Powersports. “John Lawson’s experience in managing operations and process improvements will take Denago to the next level of customer and dealer support.”
Lawson has a bachelor’s degree in information technology from the University of Texas at Arlington. He has served in various roles in the powersports industry, from general manager positions at dealerships to an OEM regional sales manager. As sales manager at Rockwall Powersports in Texas, he and his crew maintained a 98% customer satisfaction rating via proactive problem resolutions and service excellence.
In his new role with Denago, Lawson will oversee all aspects of parts inventory, service operations, and customer support.
“I’m really excited to be a part of the Denago team and to contribute to the continued growth of the brand,” says Lawson. “I’ve been impressed by what Denago has accomplished so far, and I’m looking forward to helping strengthen our parts and service operations to support our dealer network even more.”
Denago says the addition of Lawson to the team will help ensure its long-term operational stability and customer satisfaction for a fast-growing brand that now has more than 150 dealers across the country.
