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Operating since 1986, dealership is permanently closing this week

In operation since 1986, an April 21 announcement via Facebook reveals that another Harley-Davidson dealership is closing its doors.

High Plains Harley-Davidson in Clovis, New Mexico, has announced that the dealership is closing permanently.

Owners Crystal and Jimmy Allison write in the post: “We started High Plains Harley-Davidson 34 years ago with 2 employees in a converted gas station on Thornton. Clovis welcomed us with open arms from day one. We had struggles and we had success and Clovis was always right there with us. Unfortunately the time has come to close High Plains Harley-Davidson and combine with Champion Harley-Davidson in Roswell. We hope we can continue to serve you as part of our 38 years as the oldest Harley-Davidson dealer in New Mexico.”

The dealership told its 3,900 Facebook followers that its last day is Thursday. As noted, sister store Champion Harley-Davidson in Roswell, New Mexico, remains open.

The post has gotten 138 reactions, 82 comments and 108 shares.

— Dave McMahon, editor,

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  1. Seems like the closures seem to be hitting HD dealers more than the metric ones. Could be that they are just getting more media coverage. Also looks like it’s smaller SRL type locations where the business can be rolled up into another nearby location.

    As this pandemic drags on I expect to see the pace of closures picking up speed. We’ve had too many OEMs and too many dealers for too long now, it was always going to take something like this to reset the count to where it needs to be for the survivors to have good and viable businesses.

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