Segway launches MUXI utility e-bike through dealer network
Segway has officially rolled out its new MUXI electric bike in the U.S., giving dealers a fresh entry in the growing utility e-bike segment.
First unveiled at CES, the short-tail MUXI (pronounced “moo-shee”) is now available nationwide through authorized Segway dealers, as well as online via the company’s direct-to-consumer platform with dealer fulfillment.
Positioned as a compact, multi-use e-bike, MUXI is offered as a selectable Class 1 or Class 2 model and blends cruiser-style comfort with cargo-hauling capability. The bike features a single-speed drivetrain paired with a direct-drive motor, targeting ease of use for a broad range of riders.
Segway says the model is designed with customization and accessory-driven revenue opportunities in mind for dealers. Available add-ons include a passenger kit, front and middle cargo baskets, fenders and a rearview radar system, allowing retailers to upsell functionality based on customer needs.
According to Nick Howe, head of e-bikes at Segway, “It blends the laidback comfort of a beach cruiser with the stability of a Dutch cargo bike.”
Retailing at $1,699.99, MUXI also integrates the company’s Intelligent Ride System, a suite of connected features aimed at security and rider convenience. Highlights include proximity-based locking via AirLock, GPS tracking with Apple Find My compatibility, and a “Lost Mode” that can remotely disable the bike in the event of theft. The system also supports over-the-air updates and app-based ride data tracking.
On the performance side, the MUXI includes traction control, regenerative braking and hill descent control — features more commonly associated with higher-end electric vehicles — designed to improve stability when carrying passengers or cargo.
Segway’s push into utility-focused e-bikes reflects continued convergence between micromobility and powersports-adjacent categories, giving dealers another product line that can appeal to urban commuters, recreational riders and light-duty haulers alike.
