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Motorcycle
Bultaco returns with new 300cc adventure bike
Bultaco, the historic Spanish motorcycle brand known for its trials and off-road motorcycles of the 1960s and ’70s, is making…
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Personal Watercraft
Yamaha brings back WaveBlaster for 2027 WaveRunner lineup
The WaveBlaster name dates to the early 1990s, when the original model developed a strong following among riders looking for…
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Motorcycle
BSA Gold Star 650 finally arrives in U.S. after lengthy homologation, shipping delays
BSA’s U.S. arrival has been anything but straightforward. In late 2025, reports indicated that roughly 160 Gold Stars had become…
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Motorcycle
Norton Manx R wins 2026 International Design Excellence Award
The Manx R takes a deliberately minimalist approach to superbike styling, emphasizing clean surfaces, exposed mechanical components and restrained proportions…
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CFMOTO
CFMOTO reveals Ibex 950 ADV with 112 hp for $12,499
CFMOTO is expanding its adventure motorcycle lineup for 2027 with the new Ibex 950, adding a larger-displacement option above the…
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Harley-Davidson
Harley leans into heritage with reveal of Deadwood cruiser ahead of Sturgis
The Deadwood adds another heritage-focused option to generate showroom traffic during the peak riding season, particularly given its timing, which…
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Scooter
Vespa celebrates 80 years with a special limited-edition model
Unveiled June 25 during the "80 Years of an Icon" celebration at Rome's Foro Italico, the Vespa Edizione Ottantesimo is…
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Harley-Davidson
Rumored Sprint gains momentum as Harley dealer letter revealed
If launched globally, the Sprint could become one of Harley-Davidson’s most important new products in years, giving dealers another tool…
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Moto Morini
Moto Morini launches 2027 X-Cape 1200 adventure motorcycle, priced at $12,999
The new X-Cape 1200 arrives as competition in the adventure-touring segment continues to intensify, giving dealers another value-focused option in…
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UTV
Massimo expands HVAC UTV lineup with Sentinel 770 launch
Massimo says the Sentinel HVAC lineup is part of its longer-term strategy to diversify revenue streams, strengthen dealer relationships and…
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Moto Morini
Moto Morini enters lightweight ADV battle with new Vettore 450
The Vettore 450 joins a growing field of lightweight adventure motorcycles as manufacturers continue targeting riders looking for approachable, versatile…
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Scooter
KYMCO USA rolls out Downtown GT 350i scooter to dealers
KYMCO USA has introduced the Downtown GT 350i, a new middleweight scooter aimed at expanding opportunities for dealers targeting both…
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Electric
Segway launches MUXI utility e-bike through dealer network
First unveiled at CES, the short-tail MUXI (pronounced "moo-shee") is now available nationwide through authorized Segway dealers, as well as…
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Scooter
KYMCO USA adds tech-heavy Downtown GT 125i to 2026 lineup
KYMCO USA is rolling out the 2026 Downtown GT 125i, a premium 125cc scooter aimed at urban commuters and entry-level…
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Motorcycle
Honda returns a diverse 2-wheel lineup for new model years
Honda's announcement confirms eight returning models for 2026 and 2027 MY, representing categories in adventure, miniMOTO, scooter, and trials.
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UTV
Polaris debuts limited-edition RZR Pro R Ultra with race suspension tech
This limited-production model brings race-developed suspension technology to the showroom floor with the industry’s first factory-integrated electronically controlled hydraulic locking…
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UTV
Kubota expands RTV-X line with new long-bed workhorse UTV
Kubota used the Equip Expo stage to make a move dealers will care about most in the utility vehicle segment,…
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Electric
Beachman expands lineup with ’64 Street Spec Electric Café Racer
The Toronto-based company says the Street Spec is the brand’s first electric model to incorporate a true café-racer-style front windscreen…
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ATV
Denago to reveal new Freelander 350FI 4X4 ATV at AIMExpo
Denago’s product range continues to scale, with several new machines on deck for 2026. The centerpiece is the Freelander 350FI,…
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Yamaha
Yamaha adds all-new WR125R and updated YZF-R7 to 2026 street lineup
The WR125R marks Yamaha’s return to the lightweight dual sport segment, offering an approachable, all-terrain machine designed to attract new…
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