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BRP wins lawsuit against Arctic Cat in Canada
BRP announced today that the Federal Court of Canada has rendered a decision favorable to BRP in a lawsuit launched…
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Polaris awarded 7-year contract to build U.S. Special Operations newest vehicle
Following a competitive bid process, Government Services Administration (GSA), in support of U.S. Special Operations Command (USSOCOM), awarded Polaris Government…
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Custom Baja Surfari Polaris General revealed
Baja has a stunning coastline riddled with remote surf spots only accessible by off-road or boat. UTVUnderground.com has announced its…
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2021 off-road 2-stroke range revealed
The “off-road kings” return for 2021 with MSRPs ranging from $7,999 for the 125 RR to $9,199 for the 300…
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50-year family dealership acquired; new owners: ‘If it ain’t broke, don’t fix it’
A family-owned dealership that is one of the longest-tenured business members of its community has been acquired after 50 years…
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ORV brand adds ex-BRP, SC Autosports staff to manager roles
A growing off-road vehicle company has expanded its management staff by adding a pair of industry veterans with more than…
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Yamaha reveals 2021 Ténéré 700 dealership arrival timeline
Marietta, Georgia-based Yamaha Motor Corporation, USA (YMUS) announced the 2021 Ténéré 700 dealership arrival date for the U.S. market. Dealerships…
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FLY Racing names new national sales manager
FLY Racing has named a new national sales manager, as well as new roles in marketing and media relations. Let’s…
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Off-road OEM expanding footprint with two hires
A growing off-road vehicle manufacturer has has made two hires as it expands its footprint in the U.S. The combined…
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Major unit sales growth hits region in April: exclusive data
The South region wasn’t the only big winner in terms of revenue from new and pre-owned major units during the…
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AIMExpo moving to January 2021, becomes trade only
The Motorcycle Industry Council’s American International Motorcycle Expo (AIMExpo) is moving to Jan. 21-23, 2021 at the Greater Columbus Convention…
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Dealer reopens after ‘It started to get pretty intense. You could see it in employees’ eyes.’
As many dealerships across the nation have shuttered their doors and adapted operations to delivery and curbside pickup since the…
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Polaris Q1 North America ORV retail sales decrease
“Polaris opened 2020 on an upswing, with retail demand significantly outpacing our expectations, but the abrupt impact of COVID-19 in…
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Harley-Davidson Q1 U.S. retail went from up 6 percent Jan.-Feb. to down 15 percent
Harley-Davidson, Inc. (NYSE:HOG) today reported first quarter 2020 results and provided an update on the actions it has taken to…
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HISUN USA names new national sales manager
McKinney, Texas-based HISUN Motor Corp., USA has appointed Jason Walling as national sales manger. Larry Vandiver, who previously held the…
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‘Concierge-level service’ part of expansion
Seattle Used Bikes director of operations Dave Roosevelt is taking the shop to a new level in 2020, moving from…
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KYMCO USA’s new CFO brings experience from Adidas, Timberland
KYMCO USA, Inc. announced that Jeremy Lawrence has joined the company as Chief Financial Officer. Lawrence brings over 20 years…
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Parts Unlimited cancels August Madison NVP
Due to the global COVID-19 pandemic, LeMans Corporation has canceled the 2020 NVP Product Expo that was scheduled for Aug.…
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