top ten nine
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CFMOTO reveals 2026 model lineup with expanded distribution, and feature updates
The launch underscores CFMoto’s position as the No. 3 provider of off-road vehicles and motorcycles in the United States, supported…
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Can-Am reveals new Outlander electric ATV and next-gen Defender SxS
BRP is taking a two-pronged approach to the future of powersports. On one side, the company is pushing ahead with…
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Motorcycle Mall celebrates 50 years as a powersports industry leader in New Jersey
The family-owned and operated dealership, now in its third generation, will mark the milestone with a major customer appreciation event…
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Michigan dealer to transform former sports bar into nation’s largest exclusive BMW dealership
Construction is currently underway with demolition, utility restoration, and site prep in progress. If all goes as planned, the new…
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Bajaj comes to KTM’s rescue with major investment, restructuring plan moves forward
Bajaj Auto International Holdings BV, a Dutch subsidiary of Indian conglomerate Bajaj Auto, has secured a €566 million loan. This…
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Fox Powersports acquires two dealership locations in Michigan
Fox Powersports has announced the acquisition of Lakeside Motor Sports & Marine and Nelson’s Speed Shop, expanding its powersports presence…
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BRP reports Q4 and FY2025 results with 19.7 percent revenue drop
BRP's North American retail sales decreased by 21% compared to last year, resulting from lower volumes in snowmobile and market…
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Tom Wood Honda Powersports opens doors in Indianapolis
The Tom Wood Automotive Group was founded in 1967 and the group culture is rooted in communication and collaboration.
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Moto Morini names new VP of sales and dealer development
Chris Peterman comes to Moto Morini with a wealth of knowledge and nearly 30 years of leadership experience in the…
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Yamaha TSP program helps place 500 qualified marine technicians in dealerships
The achievement was a joint effort of Yamaha’s service and government relations teams to boost the number of qualified technicians…
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Yamaha reports first nine months results for 2024
Yamaha Motor Co., Ltd. announces its consolidated business results for the first nine months of fiscal 2024.
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Honda hosts 1,700 students to promote U.S. manufacturing careers
MFG Day 2024 was officially held on Friday, Oct. 4, but the company began welcoming students to several plants in…
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Suzuki releases second wave of 2025 motorcycles and ATVs
Rounding out these models is the 2025 KingQuad lineup, where each new ATV now arrives with a standard, two-year Limited…
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Taiga seeks bankruptcy protection
The ongoing struggles faced by Quebec-based Taiga Motors as it tries to become an electric snowmobile and personal watercraft pioneer…
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How K&K Insurance’s departure impacts powersports dealers
For the fourth time in the last four years, a major underwriter has left the Garage Insurance market.
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Massimo pontoon boats to enter Tractor Supply stores
The in-store pilot program will include six Tractor Supply stores closest to Massimo's headquarters in Dallas. If successful, the pontoons…
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Honda East Toledo acquired by Adventure Lifestyle powersports dealer group
After 37 years under Randy and Sheryl Fork's ownership, Honda East Toledo has been purchased by one of the largest…
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Yamaha expands bLU cRU support for 2024 ATV, SxS race season
Yamaha has announced significant expansions to its bLU cRU program for the 2024 Side-by-Side (SxS) and ATV racing seasons.
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Sturgis Motorcycle Museum announces 2024 Hall of Famers
These honorees have supported veterans and the elderly, advocated for motorcyclists' rights, and shown artistic talent on canvas as well…
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Former Harley dealer creates Old Bike Barn Museum
The former Harley dealer didn’t originally intend to start a museum, but his collection kept growing and now includes more…
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